Lake State Mortgage of Big Rapids
Run a free full auditContact Information
-
Address
5500 Northland Dr NE Suite J
Big Rapids, MI -
Phone
(616) 481-2232 -
Website
lakestatemortgage.com
Location
About Lake State Mortgage of Big Rapids
Lake State Mortgage is a mortgage lender in Big Rapids, MI. The company specializes in home mortgage loans, home equity, and mortgage refinancing for a variety of clients, including first-time homebuyers, small business owners, and individuals with various credit profiles. They serve Grand Rapids and the surrounding communities with a highly-rated service, maintaining a 4.80 rating.
The mortgage team, led by Branch Manager Kevin Wildman, provides guidance through the complexities of purchasing or refinancing a home. Their expertise covers a wide range of property types, including condos, vacation homes, and investment properties. The professionals at Lake State Mortgage focus on helping clients select the best loan options to build equity, lower payments, or tap into existing home equity. The team emphasizes a personalized approach, with staff members such as Adam Bergsma and Kevin Bieke dedicated to assisting clients in navigating the mortgage loan process.
The business is located on Northland Dr NE. It is situated about half a mile from NorthEnd Park and the Muskegon River, and a short drive from the Roben-Hood Airport and Hillcrest School.
Lake State Mortgage is known for providing well-documented business information and a professional approach to mortgage consulting. Their reputation is built on a commitment to helping clients achieve their financial goals through clear, accessible resources and expert guidance.
Lake State Mortgage provides essential financing solutions and expert mortgage consulting to the Grand Rapids and Big Rapids areas.
Score Summary
BizScoreAI scanned the website lakestatemortgage.com on June 17, 2026. Lake State Mortgage of Big Rapids has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 24, 2026.
- AI Visibility30 out of 100
- SEO81 out of 100
- Google rating4.8 out of 5
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 89, Performance 70, Content 85.
Strengths: 3 checks passed. AI Content Blocking, Q&A Content, About/Team Page.
Areas to improve: 7 checks. llms.txt (failed), AI Crawler Access (failed), Structured Data (failed), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
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Browse: Businesses in Big Rapids, MI · Mortgage Lender in Michigan · Businesses in Michigan
AI engine reads
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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