60 / 100

BizScore

How we score
47
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
—
Freshness
64
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Kapnick Insurance

Kapnick Insurance is an insurance agent in Adrian, MI. As a full-service insurance brokerage, the firm provides tailored solutions in business and personal insurance, employee benefits, risk management, and worksite well-being. Serving a diverse base of clients throughout the United States and internationally, the agency represents top-rated national and regional carriers to address unique commercial and personal risks.

Founded in 1946, Kapnick Insurance is one of the largest independently owned insurance brokerages in the Midwest. The firm operates with a team of over 220 professionals who provide expert guidance and creative problem-solving. Their service offerings include specialized Third-Party Administrator (TPA) services for self-funded plans, such as medical and dental claims administration, eligibility management, and stop-loss coordination. Additionally, the brokerage provides comprehensive professional services covering cyber liability, management liability, and property and casualty programs. The organization emphasizes a long-standing commitment to its clients, with many employees maintaining an average of nine years of service.

The business maintains a well-optimized website that search engines read cleanly, ensuring their information is easily accessible to those seeking insurance expertise.

With over eight decades of experience, Kapnick Insurance continues to serve as a trusted advisor for businesses and individuals in Adrian and beyond.

Score Summary

BizScoreAI scanned the website kapnick.com on July 18, 2026. Kapnick Insurance has a BizScore of 60 out of 100.

  • AI Visibility47 out of 100
  • SEO68 out of 100
  • Google rating3.2 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 81, Performance 65, Content 45.

Strengths: 8 checks passed. AI Content Blocking, Organization Schema, LocalBusiness Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Kapnick Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

47 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
80/100
Technical
81/100
Performance
65/100
Content
45/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business