Richard Airey at CrossCountry Mortgage of South Portland

Mortgage Broker South Portland, ME
59 / 100

BizScore

How we score
48
AI Visibility
59
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
15
Freshness
98
Google Rating
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Contact Information

Location

About Richard Airey at CrossCountry Mortgage of South Portland

Richard Airey at CrossCountry Mortgage of South Portland is a mortgage broker in South Portland, Maine, serving individuals and families seeking home financing solutions. With over 25 years of experience, he specializes in purchase loans, refinancing, and guiding first-time homebuyers through the process with clarity and support. As a Senior Loan Officer with NMLS #373914, he offers access to a broad range of loan products including conventional, jumbo, FHA, VA, USDA, renovation, and non-qualified mortgages. His service area spans South Portland and surrounding communities, where he is known for personalized attention and a reputation for making home financing straightforward and stress-free. He holds a 4.90 rating based on customer reviews, reflecting strong client satisfaction and trust.

Based at the Portland, ME branch of CrossCountry Mortgage, the nation’s #1 Retail Mortgage Lender, Richard leverages the company’s nationwide reach and resources while maintaining a local focus. The firm, headquartered in Cleveland, Ohio, operates over 700 branches and has closed over 131,000 home purchases, with a history of being recognized on the Inc. 5000 list and named top retail lender by industry publications. Richard’s approach emphasizes listening to clients’ long-term goals, offering tailored solutions, and maintaining consistent communication throughout the mortgage journey. He supports his clients with tools like mortgage calculators, step-by-step guides, and a dedicated First-Time Homebuyer Hub to empower informed decisions.

The office is located at 778 Main St Ste 6 in South Portland, situated just a short distance from major local roads and green spaces. It lies about 0.1 miles from Main Street, adjacent to the residential neighborhood of Sunset Park and within a half-mile of Sawyer Park and Thornton Heights. The location is also near Samantha Smith Way, a key regional route, and Westbrook Street, providing easy access from surrounding areas.

Richard Airey stands out for his deep local presence, extensive experience, and strong reputation for reliable, client-focused service. His high rating and consistent feedback underscore his ability to deliver results, making him a trusted figure in South Portland’s home financing landscape. With a proven track record and a commitment to clear, honest communication, he is a leading resource for residents navigating their mortgage needs.

His work reflects the growing importance of personalized, trustworthy guidance in a complex market, making him a vital part of South Portland’s real estate community.

Score Summary

BizScoreAI scanned the website richardairey.com on July 8, 2026. Richard Airey at CrossCountry Mortgage of South Portland has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility48 out of 100
  • SEO72 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 18 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 48, Performance 87, Content 80.

Strengths: 7 checks passed. AI Content Blocking, FAQPage Schema, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page, Author Signals.

Areas to improve: 9 checks. llms.txt (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), XML Sitemap (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Richard Airey at CrossCountry Mortgage of South Portland

AI Visibility Score

How visible is this business to AI-powered search engines

48 /100
AI Discovery
0/100
Structured Data
72/100
Content Readiness
87/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
72/100
Technical
48/100
Performance
87/100
Content
80/100

Ways to improve this score

Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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