56 / 100

BizScore

How we score
39
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
76
SEO Performance
—
Freshness
74
Google Rating
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Contact Information

Location

About Fred's Outdoors

Fred's Outdoors is a Sporting Goods Store in Waldorf, MD, located at 2895 Crain Hwy. The retailer stocks a wide selection of firearms including semi-automatic guns, revolvers, single shot, double action, break barrel, over handguns, and blackpowder guns. It also operates as a complete archery shop with tools and knowledge to keep setups tuned. The business offers shooting range visits and serves as a hunting and fishing retailer. It holds a rating of 3.70 based on customer reviews.

Fred’s Outdoors, formally known as Fred’s Sports, originally opened in 1977. It began as a family business and remains a family business to this day. The Waldorf location was rebuilt and reopened in November 2016. The facility spans 19,200 square feet and includes a spacious shooting area with storage and ample space inside. The store describes itself as Southern Maryland's largest hunting, fishing and shooting retailer.

The business maintains a welcoming environment and prides itself on high-quality customer service and a wide range of knowledge. It is located in Waldorf, MD on the southbound side of Route 301/Blue Star Memorial Highway.

The business holds a rating of 3.70 based on customer reviews.

Fred's Outdoors brings decades of family-owned experience to Waldorf's sporting goods market.

The business sits on Crain Highway, just a tenth of a mile from Patient First and the Waldorf Adult Services Center.

BizScoreAI gives the website a Performance score of 85 out of 100, which means fast loading speeds keep visitors engaged and help with search rankings. It also awards a Content Quality score of 75 out of 100, ensuring the site clearly answers customer questions and provides content that AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website fredsoutdoors.com on September 18, 2026. Fred's Outdoors has a BizScore of 56 out of 100.

  • AI Visibility39 out of 100
  • SEO76 out of 100
  • Google rating3.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 86, Performance 85, Content 66.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Fred's Outdoors

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
68/100
Technical
86/100
Performance
85/100
Content
66/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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