66 / 100

BizScore

How we score
54
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About HPS Counseling

HPS Counseling is a mental health counseling practice in Catonsville, Maryland, offering holistic and client-centered care for individuals, families, and adolescents. The practice provides in-person and telehealth services, specializing in Cognitive Behavioral Therapy, Psychodynamic Therapy, Solution Focused Therapy, Feminist Therapy, Acceptance and Commitment Therapy, Compassion Focused Therapy, Reality Therapy, Mindfulness, Meditation, Yoga, and natural/holistic approaches including aromatherapy, nutrition, and holistic medicine. Services are tailored to support healing across a wide range of concerns, including anxiety, depression, trauma, substance use, and behavioral challenges in children and adolescents. The practice serves clients throughout Catonsville and surrounding areas, with a strong emphasis on building trusting therapeutic relationships.

HPS Counseling emphasizes a client-oriented approach, where care is personalized to each individual’s lifestyle, identity, and healing journey. The lead therapist, Germaine Ajavon, is a licensed psychotherapist with expertise in multicultural counseling, holistic practices, and trauma-informed care. She integrates natural and spiritual elements into therapy when appropriate, and brings experience from working with children and adolescents in both clinical and community-based settings, including school wellness programs and residential environments. The practice supports children and teens through play therapy, interactive activities, and relationship-building techniques, recognizing that trust and connection are foundational to effective treatment.

The practice is located at 632 Frederick Rd #200 in Catonsville, situated just a short distance from Saint Timothys School, The Vortex theater, and the Railroad Crossing Lookout memorial, with Bloomsbury Avenue and Ingleside Avenue nearby. The location is easily accessible along Frederick Road, a major thoroughfare in the area.

HPS Counseling maintains a solid reputation among its clients, reflected in a 4.60 rating from 36 reviews. The practice enjoys a steady record of repeat clients and referrals, underscoring its effectiveness and commitment to long-term well-being. Clients appreciate the compassionate, nonjudgmental environment and the integration of holistic and evidence-based methods.

In Catonsville, HPS Counseling stands out as a trusted provider of personalized mental health care that honors both psychological and holistic dimensions of healing.

Score Summary

BizScoreAI scanned the website hpscounseling.com on September 11, 2026. HPS Counseling has a BizScore of 66 out of 100.

  • AI Visibility54 out of 100
  • SEO74 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 74, Technical 91, Performance 77, Content 55.

Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact HPS Counseling

AI Visibility Score

How visible is this business to AI-powered search engines

54 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
50/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
Third-Party Review Links
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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
74/100
Technical
91/100
Performance
77/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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