ICON Dermatology and Aesthetics of Bethesda

Dermatologist Bethesda, MD
53 / 100

BizScore

How we score
40
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
61
SEO Performance
—
Freshness
98
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About ICON Dermatology and Aesthetics of Bethesda

ICON Dermatology and Aesthetics of Bethesda is a Dermatologist in Bethesda, MD, located at 11300 Rockville Pike Suite 911. The practice serves the Washington Metropolitan Area, including North Bethesda and Rockville, offering board-certified dermatologist care with a focus on cosmetic and medical dermatology. Providers deliver accurate medical dermatologic diagnoses and aesthetic treatment plans in an intimate, professional environment. The practice holds a rating of 4.90 based on customer reviews.

The practice is led by board-certified dermatologists Brenda L. Pellicane, MD, FAAD, and Rebecca A. Kazin, MD, FAAD. Dr. Pellicane, the founder, has extensive training in cosmetic dermatology and cutaneous laser surgery. She graduated summa cum laude from the University of Maryland, Baltimore County, received her Doctor of Medicine from the University of Maryland School of Medicine, and completed her Dermatology residency at Wayne State University, where she served as chief resident. She was a clinical research fellow at the Center for Clinical Studies in Houston and Northwestern University’s Department of Dermatology in Chicago. Dr. Pellicane is an active member of the American Academy of Dermatology, American Society for Laser Medicine and Surgery, American Society for Dermatologic Surgery, and Women’s Dermatologic Society. The practice operates as a direct pay aesthetic and medical dermatology provider, offering information to help patients submit medical claims to insurance companies.

Aesthetic offerings include the HydraFacial Platinum, which incorporates lymphatic drainage, personalized boosters, and LED light therapy, and the HydraFacial Deluxe. The practice also provides the Glass Facial, designed to cleanse, refine, and rejuvenate the skin. Patients can consult with a nurse aesthetician to determine specific treatment plans. The practice curates a collection of skincare products to help patients maintain results at home. Providers focus on both short- and long-term aesthetic needs, aiming to create lasting partnerships through honest communication and effective techniques. The practice has been open for over three years.

The practice is known for its positive rating from the customers who have reviewed it. Providers are recognized for their skill, restraint, and honesty in ensuring the best cosmetic results. Patients appreciate the practical advice on costs and expected outcomes, as well as the comfortable and professional environment. The team is noted for being friendly, competent, and efficient, with providers who spend time answering questions and ensuring patient comfort during treatments.

ICON Dermatology and Aesthetics of Bethesda combines clinical excellence with a personal touch to serve the dermatology needs of Bethesda, MD.

BizScoreAI gave ICON Dermatology and Aesthetics of Bethesda a Technical score of 86 out of 100, which means the website is technically sound and secure so search engines can read it without errors. The business received a Discoverability score of 75 out of 100.

Score Summary

BizScoreAI scanned the website icondermatology.com on July 5, 2026. ICON Dermatology and Aesthetics of Bethesda has a BizScore of 53 out of 100.

  • AI Visibility40 out of 100
  • SEO61 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 86, Performance 62, Content 28.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 8 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact ICON Dermatology and Aesthetics of Bethesda

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
23/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
69/100
Technical
86/100
Performance
62/100
Content
28/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business