ICON Dermatology and Aesthetics of Bethesda

Dermatologist Bethesda, MD
53 / 100

BizScore

40
AI Visibility
AI Agent ReadinessNot audited yet
65
SEO Performance
98
Google Rating

Contact Information

Location

About ICON Dermatology and Aesthetics of Bethesda

ICON Dermatology and Aesthetics is a dermatologist practice in Bethesda, Maryland, specializing in both medical and cosmetic dermatology. The practice serves patients throughout the Rockville and North Bethesda areas, offering expert care in skin, hair, and nail conditions, as well as advanced aesthetic treatments. Led by board-certified dermatologists Dr. Brenda L. Pellicane and Dr. Rebecca Kazin, the practice emphasizes personalized, patient-first consultations and uses cutting-edge techniques to deliver precise medical diagnoses and thoughtful aesthetic plans. Services include medical dermatology for conditions like acne, eczema, and skin cancer screening, as well as cosmetic treatments such as HydraFacial, Glass Facial, and laser procedures. The practice also provides a curated selection of skincare products to support at-home maintenance. With a 4.90 rating based on patient feedback, ICON Dermatology and Aesthetics is recognized for its professionalism, transparency, and consistent results.

The practice was founded by Dr. Brenda L. Pellicane, a native of Rockville with a background in biology from the University of Maryland, Baltimore County, and a medical degree from the University of Maryland School of Medicine. She completed her dermatology residency at Wayne State University in Detroit, where she served as chief resident, and has furthered her expertise through clinical research fellowships at institutions in Houston and Chicago. Her training includes advanced work in cosmetic dermatology and cutaneous laser surgery. Dr. Pellicane is an active member of multiple professional organizations, including the American Academy of Dermatology and the Women’s Dermatologic Society. The practice operates as a direct-pay model, offering full transparency on treatment options and costs, and supports patients in submitting medical claims to insurance when applicable.

Located on Rockville Pike, the practice sits within a prominent corridor known for its concentration of medical and professional services. The area is characterized by its accessibility and proximity to key regional institutions, making it a central destination for dermatological care in Montgomery County.

ICON Dermatology and Aesthetics stands out for its consistently accurate and detailed presence across online platforms, with information that is well-structured and easily indexed by search engines. This clarity enhances visibility and trustworthiness, making the practice a top choice for patients seeking reliable dermatological expertise.

In Bethesda, where health and wellness are highly valued, ICON Dermatology and Aesthetics exemplifies a premium standard in dermatologic care, blending clinical excellence with a personalized, results-driven approach.

Contact ICON Dermatology and Aesthetics of Bethesda

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
23/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
69/100
Technical
86/100
Performance
62/100
Content
28/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

/100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Document you own the business by adding a small TXT record to your website domain's DNS — we give you the exact record to copy.
  3. Click Verify. Once we see the record on your domain, the listing is yours.

DNS verification keeps your listing secure — only someone with control of the business domain can claim it.

Contact

Send a message to this business