Run a free full auditMad Goat Coffee is a coffee shop in Danville, IL, located at 701 S Gilbert St. Established in 2014, the business serves excellent coffee and provides a gathering space for residents of Danville and Vermilion County. It operates multiple locations, including a second flagship cafe in Danville and a location in Champaign-Urbana, while also supplying wholesale coffee to numerous cafe locations and all Meijer stores in Illinois and northwest Indiana. The shop offers freshly roasted beans, smoothies, tea, kombucha, breakfast and lunch items, pastries, and the Royal Donut. It holds a rating of 4.80 based on customer reviews.
Founders Sam and Hannah, along with Hannah’s husband Drew, opened the first location after Sam convinced his wife Rachel to remortgage their home for startup capital. Drew, who previously owned Coffee Nation in Bloomington, served as a part-time roaster, while Sam worked as a purchasing agent until taking on the full-time owner and manager role in 2017. The business expanded to a second Danville location and a separate coffee lab and roastery in 2019. The team sources beans from specific farms, such as Kayon Mountain Farm in Ethiopia, Arkau Coffee in Papua New Guinea, and producers in Guatemala and Mexico. They roast blends like Route 1 Espresso and The Dark Side, and offer subscription services, gift cards, and merchandise.
The business maintains a positive rating from the customers who have reviewed it.
Mad Goat Coffee brings freshly roasted specialty beans and a welcoming community hub to Danville, IL.
The shop sits on S Gilbert St in Danville, IL, near South View Middle School and Danville Stadium, both about a third of a mile away.
SEOScanPRO awards a perfect 100 out of 100 for the Discoverability score, ensuring AI crawlers can find every page so AI assistants can recommend the business. The Technical score receives a 97 out of 100 from SEOScanPRO, confirming the website is secure and indexable for search engines. BizScoreAI notes the business ranks number 1 of 3 Coffee Shop businesses in Danville.
BizScoreAI scanned the website madgoatcoffee.com on August 12, 2026. Mad Goat Coffee has a BizScore of 69 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 78, Technical 97, Performance 80, Content 63.
Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 4 checks. FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), Author Signals (warning).