Run a free full auditHoffman Insurance Services, Inc. is an insurance agent in Wellesley, MA, located at 148 Linden St Suite 300. The locally owned agency provides auto, homeowners, business, and life insurance to clients in Wellesley and throughout Massachusetts. It is licensed to write insurance in all states except Louisiana and Virginia.
For three generations, the agency has served families and businesses in Wellesley and surrounding communities. The professional team has an average of eleven years of service. Hoffman Insurance Services, Inc. is part of Insurance Services of New England (ISNE), working with carriers to enhance insurance products.
The agency offers personal and commercial insurance, including coverage for multi-family homes and businesses. Services include reviewing and maintaining coverages, changing beneficiaries, revising mortgage holder information, and adding drivers to policies.
Hoffman Insurance Services, Inc. holds a 4.20 rating based on customer reviews. Office hours are Monday through Friday from 8:30 AM to 5:00 PM.
Located on Linden St in Wellesley, MA, the agency is about 0.1 miles from the Wellesley Post Office and Post Office Square, and roughly 0.2 miles from Wellesley Square, Central Park, Wellesley Town Hall, and Central Street.
BizScoreAI awards Hoffman Insurance Services a Technical score of 96 out of 100, ensuring the website is technically sound, secure, and indexable so search engines can read it without errors. The business also achieves a Discoverability score of 75 out of 100, confirming that AI crawlers are allowed in and can find every page, which is the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website hoffmaninsurance.com on August 23, 2026. Hoffman Insurance Services, Inc. has a BizScore of 53 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 96, Performance 78, Content 66.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Browse: Businesses in Wellesley, MA · Insurance Agent in Massachusetts · Businesses in Massachusetts
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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