60 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
80
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Mapfre Insurance

Mapfre Insurance is an Insurance Agent in Webster, MA, located at 11 Gore Rd. The agency provides a comprehensive suite of personal and commercial insurance products, including auto, home, business, umbrella, motorcycle, boat and yacht, and recreational vehicle coverage. Services extend to specialized offerings such as accident forgiveness, auto glass repair programs, and home systems protection. The business holds a 4.30 rating based on customer reviews, reflecting positive feedback from those who have utilized its services.

Mapfre Insurance protects more Massachusetts homes and autos than any other carrier in the country and stands as the 21st largest private passenger auto insurer in the United States. The company serves policyholders across 11 states, offering a full range of personal and commercial lines insurance products. Its portfolio includes coverage for automobiles, homes, and umbrella policies, alongside specific programs like the Mapfre Select Home Restoration Program and ePICS for auto and home. The agency also facilitates claims processing for auto and property incidents, providing catastrophe assistance and a dedicated claims center for reporting and document submission.

The organization operates with a focus on customer experience, enabling policyholders to manage policies, make payments, and find repair shops through its platform. Mapfre is the largest Spanish insurance company in the world and the ninth-largest insurance group in Europe by premium volume. In the United States, the company continues to expand its footprint, having begun its domestic growth with the acquisition of Western Pioneer Insurance Company in California. It remains committed to providing dependable coverage so customers can focus on the road ahead.

With a 4.30 rating derived from customer reviews, Mapfre Insurance demonstrates a strong reputation for service in Webster. The agency combines the resources of a global insurer with local expertise to support residents and businesses in the area.

Mapfre Insurance delivers reliable coverage and experienced support to the Webster community, helping residents and business owners protect their assets with confidence.

Mapfre Insurance is located on Gore Road in Webster, Massachusetts, about 0.1 miles from Sutton Road and 0.3 miles from Club Pond.

BizScoreAI gives the business a Performance score of 95 out of 100, which measures how quickly the website loads to keep visitors on the page and aid search engine ranking. The Discoverability score is 88 out of 100.

Score Summary

BizScoreAI scanned the website mapfreinsurance.com on July 19, 2026. Mapfre Insurance has a BizScore of 60 out of 100.

  • AI Visibility41 out of 100
  • SEO80 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 91, Performance 74, Content 73.

Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings.

Areas to improve: 12 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mapfre Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
20/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
80/100
Technical
91/100
Performance
74/100
Content
73/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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