Hartshorne & Curley Insurance, Inc.

Insurance Agent Wakefield, MA
56 / 100

BizScore

How we score
35
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
76
SEO Performance
—
Freshness
88
Google Rating
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Contact Information

Location

About Hartshorne & Curley Insurance, Inc.

Hartshorne & Curley Insurance, Inc. is an Insurance Agent in Wakefield, MA, located at 35 Albion St. The agency serves families, individuals, and businesses in Wakefield, Middlesex County, and throughout New England. As an independent agency, it works for customers to find the best insurance coverage at the right price from more than 40 of the nation’s best insurance companies. The business holds a rating of 4.40 based on customer reviews.

The firm represents a merger of two family-owned agencies: The Joseph A. Curley Insurance Agency, Inc., established in 1964, and Chas. F. Hartshorne & Son, Inc. Insurance Agency, which dates back to 1870 as the first insurance agency to operate in Wakefield. Early records from the Hartshorne agency indicate it specialized in fire insurance and wrote the first earthquake coverage policy in New England for the Wakefield Trust Company. The two firms merged in 2017 to combine expertise and deepen service capabilities. The agency is a proud member of Renaissance Alliance.

The staff includes licensed insurance brokers and customer service professionals who handle personal and commercial lines. Elaine Zolotas specializes in Commercial Insurance. Nancy Rollins, Bryan Lavoie, Anne Marie Kelly, Robin Frykberg, and Timberly Blaising-Clarke handle personal lines, including homeowner, tenant, personal auto, personal umbrella, and boat or yacht insurance. The agency writes all types of commercial insurance, such as property, liability, automobile, business owners, workers’ compensation, flood insurance, and coverage for religious institutions.

The business maintains a positive rating from the customers who have reviewed it, reflecting its long-standing presence in the community since 1870.

Hartshorne & Curley Insurance, Inc. combines over a century of local insurance expertise with a broad network of carriers to protect assets across Wakefield and New England.

The agency sits on Albion St, a short walk from Main Street and the Lucius Beebe Memorial Library. It is also near West Water Street and the Wakefield Post Office.

BizScoreAI gives the website a Technical score of 85 out of 100, ensuring it is secure and readable for search engines. A Discoverability score of 75 out of 100 allows AI crawlers to find every page, which is the first step for AI assistants to recommend the business.

Score Summary

BizScoreAI scanned the website handcinsurance.com on July 18, 2026. Hartshorne & Curley Insurance, Inc. has a BizScore of 56 out of 100.

  • AI Visibility35 out of 100
  • SEO76 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 92, Performance 68, Content 74.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hartshorne & Curley Insurance, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
68/100
Technical
92/100
Performance
68/100
Content
74/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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