56 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
90
Google Rating
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Contact Information

Location

About H&R Block

H&R Block is an Accountant in Rockland, MA. The office provides tax preparation for individuals, families and small‑business owners, offering services such as payroll processing, bookkeeping, business formation, ITIN applications, and specialized tax products like Second Look® Review, Peace of Mind® and Tax Identity Shield®. The firm also handles small‑business tax filings for S‑corps, C‑corps, partnerships and self‑employed clients, and it serves international expatriates and creators with tailored tax assistance. Customers have rated the location 4.50 stars.

The Rockland office integrates a suite of digital tools to help clients manage their finances. H&R Block’s Spruce mobile‑banking app, offered through Pathward®, N.A., combines banking, loan options and refund‑advance products such as the Emerald Card® and Emerald Advance® Loan. The office promotes additional financial services including Refund Transfer, Spruce Emerald Card® loans and a range of business services like payroll compliance support and bookkeeping designed for small enterprises. Creators can access the “Creator Suite,” which supplies tax tips and growth resources, while the Resource Center provides calculators, checklists and articles covering tax breaks, filing stages and refund estimates.

With a strong 4.5‑star rating and a comprehensive menu of tax and financial services, H&R Block stands out as a reliable accounting resource for the Rockland community.

Score Summary

BizScoreAI scanned the website hrblock.com on August 20, 2026. H&R Block has a BizScore of 56 out of 100.

  • AI Visibility41 out of 100
  • SEO75 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 25 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 66, Performance 91, Content 66.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, AI-Parseable Headings, Meta Description.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 8 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H&R Block

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
83/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
77/100
Technical
66/100
Performance
91/100
Content
66/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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