Old Heritage Insurance Agency LLC is an insurance agent in Reading, MA. The agency works with individual shoppers, families, and businesses, offering a broad lineup of coverage including auto, home, life, business, health, boat, condo, flood, landlords, motorcycle, renters, umbrella, disability, and workers compensation insurance, along with Business Owners Package (BOP) policies. The agency holds a rating of 4.90.
As a Trusted Choice Independent agent for over 30 years, Old Heritage Insurance Agency represents multiple carriers and builds tailored policies to fit each client's situation. The agency was founded in April 1992 by Michael Gelinas, its President and Founder, who has spent more than three decades serving families and business owners in the community. The agency is a member of the Massachusetts Professional Insurance Agents and the Massachusetts Association of Insurance Agents. Staff can be reached by phone at (781) 944-9930, by fax at (781) 944-9934, and by email, and the office is open weekdays from 9:00am to 5:00pm. The agency serves Reading and surrounding communities.
The office sits on Main Street, about a quarter mile from Elm Park and Pinevale nature preserve, roughly 0.4 miles from Washington Park, the Reading Post Office, and the Reading train station.
Customers who have reviewed the agency have given it a positive rating of 4.90. As one of the longest-running independent insurance agencies in Reading, Old Heritage Insurance Agency draws on more than three decades of carrier relationships to match residents and businesses across the community with coverage that fits their needs.
BizScoreAI scanned the website oldheritageinsurance.com on June 16, 2026. Old Heritage Insurance Agency LLC has a BizScore of 37 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 5 of 20 points.
Website audit sub-scores (out of 100): On-Page 60, Technical 52, Performance 61, Content 60.
Strengths: 1 check passed. AI Content Blocking.
Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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