Old Heritage Insurance Agency LLC

Insurance Agent Reading, MA
37 / 100

BizScore

How we score
14
AI Visibility
—
AI Agent ReadinessNot audited yet
61
SEO Performance
98
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Old Heritage Insurance Agency LLC

Old Heritage Insurance Agency LLC is an insurance agent in Reading, MA. The agency works with individual shoppers, families, and businesses, offering a broad lineup of coverage including auto, home, life, business, health, boat, condo, flood, landlords, motorcycle, renters, umbrella, disability, and workers compensation insurance, along with Business Owners Package (BOP) policies. The agency holds a rating of 4.90.

As a Trusted Choice Independent agent for over 30 years, Old Heritage Insurance Agency represents multiple carriers and builds tailored policies to fit each client's situation. The agency was founded in April 1992 by Michael Gelinas, its President and Founder, who has spent more than three decades serving families and business owners in the community. The agency is a member of the Massachusetts Professional Insurance Agents and the Massachusetts Association of Insurance Agents. Staff can be reached by phone at (781) 944-9930, by fax at (781) 944-9934, and by email, and the office is open weekdays from 9:00am to 5:00pm. The agency serves Reading and surrounding communities.

The office sits on Main Street, about a quarter mile from Elm Park and Pinevale nature preserve, roughly 0.4 miles from Washington Park, the Reading Post Office, and the Reading train station.

Customers who have reviewed the agency have given it a positive rating of 4.90. As one of the longest-running independent insurance agencies in Reading, Old Heritage Insurance Agency draws on more than three decades of carrier relationships to match residents and businesses across the community with coverage that fits their needs.

Score Summary

BizScoreAI scanned the website oldheritageinsurance.com on June 16, 2026. Old Heritage Insurance Agency LLC has a BizScore of 37 out of 100.

  • AI Visibility14 out of 100
  • SEO61 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 5 of 20 points.

Website audit sub-scores (out of 100): On-Page 60, Technical 52, Performance 61, Content 60.

Strengths: 1 check passed. AI Content Blocking.

Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Old Heritage Insurance Agency LLC

AI Visibility Score

How visible is this business to AI-powered search engines

14 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
25/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

58 /100
On-Page
60/100
Technical
52/100
Performance
61/100
Content
60/100

Ways to improve this score

Improve Technical
Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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