Coggins of the Berkshires

Auto Dealer Pittsfield, MA
71 / 100

BizScore

How we score
59
AI Visibility
80
AI Ready
—
AI Agent ReadinessNot audited yet
82
SEO Performance
100
Freshness
94
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Coggins of the Berkshires

Coggins of the Berkshires is an Auto Dealer in Pittsfield, MA, located at 746 East St. The business sells used vehicles and provides vehicle service to customers in the Berkshires area. Reviewers highlight the straightforward pricing, lack of hidden fees, and stress-free car-buying experience. Staff members including Brian Forfield, Matt Sutton, Heidi, Scott, and Jeff are frequently praised for their helpfulness, responsiveness, and professional knowledge of vehicles and loan processes. The dealership serves customers seeking specific features, such as vehicles capable of transporting kayaks, and assists with financing options.

Customers describe the sales approach as honest, low-key, and free of pressure tactics. Brian Forfield and Matt Sutton are noted for working effectively as a team to help buyers find suitable vehicles and secure affordable loans. The staff is described as friendly, knowledgeable, and attentive to customer needs, with some noting that they go the extra mile, such as polishing rusted license plates without being asked. Reviews mention that the buying process is easy, with staff addressing questions and concerns immediately.

The business holds a rating of 4.70 based on customer reviews. This positive rating reflects the reputation for integrity and customer care established by the staff. Customers recommend the dealership for its trustworthy service and the standard it sets for car buying in the Berkshires.

Coggins of the Berkshires combines a focus on honest, pressure-free sales with dedicated staff support, making it a trusted choice for auto buyers in Pittsfield.

Coggins of the Berkshires sits on East Street, approximately one tenth of a mile from Silver Lake and the East Street highway. The dealership is also located near the East Branch Housatonic River and Deming Park, both within a third of a mile.

BizScoreAI awarded Coggins of the Berkshires a Content Quality score of 100 out of 100, which ensures the website answers customer questions clearly for AI assistants. The business also received a Content score of 100 out of 100 for having substantial and relevant material that improves search engine visibility. Additionally, the dealership ranks number 1 of 7 Auto Dealer businesses that BizScoreAI has scored in Pittsfield.

Score Summary

BizScoreAI scanned the website cogginsoftheberkshires.com on June 5, 2026. Coggins of the Berkshires has a BizScore of 71 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility59 out of 100
  • SEO82 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 88, Performance 54, Content 100.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Coggins of the Berkshires

AI Visibility Score

How visible is this business to AI-powered search engines

59 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
87/100
Technical
88/100
Performance
54/100
Content
100/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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