Run a free full auditAffordable Baths, Inc. of Northborough is a Kitchen Remodeler in Northborough, MA, located at 7 Belmont St. It holds a 4.50 rating based on customer reviews. Founded in 2009 by Craig O’Connor, this family-owned and operated company serves residential customers in Western and Central Massachusetts and Northern Connecticut. The business focuses exclusively on expert custom bathroom remodeling. The team is fully certified, licensed, bonded, and insured.
Remodeling projects typically take an average of 10 business days to complete. The process involves removing walls and ceilings down to the studs, and floors down to the original subfloor to replace any rot near the tub or toilet. The company installs 60 x 30 KOHLER tub or shower combos, new KOHLER mixing valves, and drain connections. Lighting updates include new double sconce vanity lights, new GFCI outlets, and switches. They install new fan and light combinations properly vented to the exterior.
Vanity installations feature new all-wood vanities with over 12 choices of styles and finishes, quartz tops, under-mount bowls, and backsplash. They install 24w x 30 glass mirrors with bevel edges. Plumbing includes new KOHLER comfort height toilets with seats and new wax rings. Accessories include new KOHLER towel bars, towel rings, and toilet paper holders. Flooring options are new porcelain tile or snap-and-click linoleum. They install new pre-primed colonial baseboard, window, and door casing throughout the bathroom.
Tub to shower conversions involve removing existing tub and shower walls down to the stud. They install 60 x 30 x 3 low-rise shower pans in white. Solid surface material is installed from the shower floor to the ceiling on shower walls. Fixtures include KOHLER slide bars, hand showers, hoses, and three-way diverters from the shower arm. Customers can choose KOHLER fixtures in chrome, brushed nickel, or matte black. The company uses brands it has been using for over a decade. Clients can visit showrooms for design consultations to choose layouts, fixtures, colors, and finishes. The company provides 3D renderings so customers can visualize the final result before work begins. They offer flexible payment options and free estimates. In most cases, the bathroom is out of service during the remodel.
BizScoreAI gives Affordable Baths, Inc. a Performance score of 91 out of 100. This excellent rating reflects fast website loading times that keep visitors on the page and help with search engine ranking. The business also achieves a Discoverability score of 75 out of 100. This solid result means AI crawlers can access every page, allowing AI assistants to consider recommending the company.
BizScoreAI scanned the website affordablebaths.com on June 23, 2026. Affordable Baths, Inc. of Northborough has a BizScore of 54 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 7 of 20 points.
Website audit sub-scores (out of 100): On-Page 58, Technical 84, Performance 91, Content 51.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).
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