New Balance Factory Store Lawrence
Run a free full auditContact Information
-
Address
5 S Union St
North Andover, MA -
Phone
(978) 685-1760 -
Website
newbalance.com
Location
About New Balance Factory Store Lawrence
New Balance Factory Store Lawrence is a sporting goods store in North Andover, MA. The store offers a wide range of athletic wear, sneakers, and shoes designed for performance and style. Their inventory serves adults and children, featuring specialized options such as high-performance running shoes, lifestyle sneakers, and back-to-school footwear.
The store provides a variety of products including footwear for men, women, and kids, alongside fitness clothing like t-shirts and shorts. Their selection includes notable styles such as the 9060, 530, and 574, as well as technical running gear. New Balance also offers membership benefits that include access to special promotions and early access to select products.
Located on S Union St, the store is situated near Grogan Field and Carl Thomas Playground. It is a short drive from the Sutton Street highway and is positioned close to both Saint Michael School and Pvt. Albert E. Thomson Elementary School.
This location is recognized for providing well-documented business information that is easily accessible to the community. Customers can rely on the store's reputation for quality and performance in their athletic footwear and apparel.
New Balance Factory Store Lawrence stands as a premier destination for high-quality athletic gear and footwear in North Andover.
Score Summary
BizScoreAI scanned the website newbalance.com on October 22, 2026. New Balance Factory Store Lawrence has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 25, 2026.
- AI Visibility33 out of 100
- SEO79 out of 100
- Google rating4.6 out of 5
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 93, Technical 77, Performance 79, Content 68.
Strengths: 5 checks passed. AI Content Blocking, Organization Schema, Local Multimedia, Meta Description, About/Team Page.
Areas to improve: 12 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).
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Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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