MP Roberts Insurance Agency

Insurance Agent North Andover, MA
52 / 100

BizScore

How we score
24
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
80
Freshness
82
Google Rating
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Contact Information

Location

About MP Roberts Insurance Agency

MP Roberts Insurance Agency is an insurance agent in North Andover, MA. The agency provides personal and business insurance services to clients throughout the Massachusetts area. With a 4.10 rating, the agency specializes in connecting individuals and families with reliable carriers to help safeguard their assets and plan for the future.

As an independent agency operating since 1992, MP Roberts Insurance Agency focuses on a case-by-case approach to ensure clients receive protection tailored to their specific needs. The team, led by President Michael Roberts, works with several reputable national carriers, including Hanover Mutual, Vermont Mutual, Merchants Mutual, American European, and Providence Mutual. The agency has served thousands of clients over more than 25 years by providing resourceful and professional insurance solutions.

The agency is located on Osgood Street, a short distance from the Lawrence Municipal Airport.

The agency is recognized for its long-standing history of service and its commitment to providing resourceful, professional assistance to the community. By working with a variety of trusted providers, the agency stands as a dedicated resource for those seeking to secure their future.

MP Roberts Insurance Agency provides dependable insurance expertise to the North Andover community and the broader Massachusetts area.

Score Summary

BizScoreAI scanned the website mprobertsinsurance.com on June 30, 2026. MP Roberts Insurance Agency has a BizScore of 52 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility24 out of 100
  • SEO81 out of 100
  • Google rating4.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 100, Performance 99, Content 38.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), AI-Parseable Headings (warning), Author Signals (warning).

Contact MP Roberts Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
88/100
Technical
100/100
Performance
99/100
Content
38/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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