50 / 100

BizScore

How we score
33
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About H&R Block

H&R Block is a Tax Preparer in Newburyport, MA, located at 253 Low St. The firm provides expert tax preparation services for individuals and small businesses, offering both in-person and online filing options. Services include payroll processing, compliance support, and bookkeeping for small business owners. Clients can access tax expertise that is up to 30% less than a typical accountant or CPA. The office offers year-round support, including help with C Corp and sole proprietorship returns, with an extension deadline of October 15. H&R Block provides a free Second Look Review to check the past three years of tax returns for errors or missed credits. Tax Identity Shield is available to protect against tax identity theft and assist with recovery. The business holds a rating of 4.30 based on customer reviews.

The Newburyport location features small business certified tax pros who back every return with a 100% Accuracy Guarantee. These professionals can help calibrate annual income tax plans, verify quarterly payment amounts, and handle IRS letters or notices. For individuals, approximately 52% of filers qualify for the H&R Block Online Free Edition, which covers simple tax situations including W-2 income, limited interest and dividend income, the Earned Income Tax Credit, and the Child Tax Credit. More complex returns involving self-employment, rental income, or itemized deductions can be handled through paid online tiers or in-person visits. The firm offers AI Tax Assist for real-time help and allows clients to choose their pro or get matched for service. Refund options include direct deposit, Spruce accounts, or the H&R Block Emerald Prepaid Mastercard.

H&R Block is known for its positive rating from the customers who have reviewed it. The firm’s tax pros back every return with 70+ years of experience and a 100% Accuracy Guarantee, which reimburses clients for resulting penalties and interest if an error occurs. If an error entitles a client to a larger refund, the firm refunds the tax prep fee and files an amended return at no additional charge. The firm also offers tax resolution services to assist with audits, penalties, and collections through a three-step process that begins with a free diagnostic analysis and upfront pricing. Clients appreciate the convenience of flexible filing methods and the upfront pricing model that keeps them informed of costs.

With a strong local rating and comprehensive tax services, H&R Block remains a trusted resource for Newburyport residents and business owners navigating their tax obligations.

The business is situated on Low Street, approximately 0.2 miles from Storey Avenue. It is also about 0.3 miles from the Woodman Open Space nature preserve.

BizScoreAI gives the business a On-Page score of 77 out of 100, which ensures page titles and descriptions help search engines match the site to customer searches. The Content Quality score is 75 out of 100, meaning the website clearly answers questions and provides content that AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website hrblock.com on August 20, 2026. H&R Block has a BizScore of 50 out of 100.

  • AI Visibility33 out of 100
  • SEO68 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 25 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 66, Performance 61, Content 66.

Strengths: 5 checks passed. AI Content Blocking, Google Business Profile Link, Local Multimedia, AI-Parseable Headings, Meta Description.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H&R Block

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
83/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
77/100
Technical
66/100
Performance
61/100
Content
66/100

Ways to improve this score

Improve Performance
Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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