Run a free full auditSullivan Tire & Auto Service is a Tire Shop in Melrose, MA, located at 365 Main St. The business holds a rating of 4.20 based on customer reviews. It provides comprehensive auto repair and maintenance services, including oil changes, new tire installations, and state inspections. Customers can schedule appointments for air conditioning service, advanced driver-assistance system diagnostics, wheel alignments, automatic transmission fluid exchanges, and battery checks or replacements. The shop also performs routine belt and hose maintenance, brake services, and brake fluid exchanges.
The business offers specific tire promotions, including buy three get one free on Uniroyal tires and instant savings on the purchase and installation of four Michelin, Continental, BFGoodrich, or General tires. These deals are valid through July 31, 2026. The website features tools to help customers identify correct tire sizes, addressing staggered sizes common in performance vehicles. It directs customers to the vehicle placard on the driver’s side door or the tire sidewall for original equipment size, load, and speed rating information. For custom sizes, the platform allows manual entry of width, aspect ratio, and rim size for front and rear tires.
Service requests can be initiated online, with options to filter locations by state and specific offers like inspections. The business operates a Retail Resource Center available by phone or live chat seven days a week. Hours are Monday through Friday from 7:00 am to 6:00 pm, Saturday from 7:00 am to 5:00 pm, and Sunday from 8:00 am to 3:00 pm. Email and live chat are available until 10:00 pm on weekdays. Customers can submit general inquiries or service feedback through online forms. The corporate headquarters is located in Norwell, MA, and the business maintains a presence on Facebook, Instagram, and Twitter for inquiries during standard weekday business hours from 8:00 am to 5:00 pm.
BizScoreAI awards Sullivan Tire & Auto Service a Content Quality score of 100 out of 100, which means the website clearly describes its pages and answers customer questions so AI assistants can quote it directly. The business also receives a Technical score of 87 out of 100.
BizScoreAI scanned the website sullivantire.com on October 14, 2026. Sullivan Tire & Auto Service of Melrose has a BizScore of 63 out of 100. The website audit behind the SEO score ran on October 25, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 75, Technical 77, Performance 60, Content 70.
Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).
Browse: Businesses in Melrose, MA · Tire Shop in Massachusetts · Businesses in Massachusetts
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