54 / 100

BizScore

How we score
40
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
65
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Haley Ward, Inc.

Haley Ward, Inc. is a Surveyor in Leominster, MA, located at 510 Mechanic St. The firm provides civil engineering and surveying services to private and public clients, drawing on a history that traces back to the original firm Whitman and Bingham, founded in 1853 and acquired by Haley Ward in 2021. The Leominster office continues to offer civil engineering services, supporting the local community which is known for its manufacturing history. The business holds a rating of 4.30 based on customer reviews.

The company operates as a 100% employee-owned technical consulting firm with headquarters in Bangor, Maine, and locations across Maine, New Hampshire, Connecticut, Massachusetts, and Florida. It offers a broad range of services including engineering, environmental, architectural, surveying, and planning. The firm was formed through the 2020 acquisition of Haley and Ward, a water and wastewater engineering firm founded in 1897, and the transition of its previous entity, CES, Inc., which was founded in 1978. Haley Ward employs professionals with decades of experience in fields such as land development, environmental compliance, and geospatial analysis.

The firm’s environmental laboratory conducts whole effluent toxicity testing and macroinvertebrate bioassessments for freshwater and marine environments, following EPA and NPDES guidelines. Its geospatial services utilize GIS to provide data-driven insights for urban planning and environmental management. The team includes licensed professional engineers and certified taxonomists who perform detailed site investigations, utility design, and ecological studies. Clients return to the firm for its technical abilities and collaborative approach to solving complex problems.

Haley Ward, Inc. maintains a 4.30 rating from its customers, reflecting the positive reception of its services in the Leominster area. The firm’s long history, rooted in firms dating back to 1853, underscores its established presence in the region. Its employee-owned structure and diverse service offerings provide a stable and comprehensive resource for local infrastructure and environmental needs.

The firm’s deep roots in New England engineering and its current presence in Leominster make it a reliable partner for local surveying and civil projects.

Haley Ward, Inc. sits on Mechanic St in Leominster, MA, about a tenth of a mile from the Leominster Connector and Twelvth Street Field.

BizScoreAI gives the business an Authority score of 100 out of 100, which shows who is behind the business to help AI assistants and search engines decide whom to recommend. The Technical score is 83 out of 100, meaning the website is secure and indexable so search engines can read it without errors.

Score Summary

BizScoreAI scanned the website haleyward.com on August 20, 2026. Haley Ward, Inc. has a BizScore of 54 out of 100.

  • AI Visibility40 out of 100
  • SEO65 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 83, Performance 81, Content 28.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Meta Description, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Haley Ward, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
27/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

65 /100
On-Page
68/100
Technical
83/100
Performance
81/100
Content
28/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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