Mary Immaculate Health/Care Services

Nursing home Lawrence, MA
55 / 100

BizScore

How we score
36
AI Visibility
45
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
100
Freshness
84
Google Rating
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Contact Information

Location

About Mary Immaculate Health/Care Services

Mary Immaculate Health/Care Services is a nursing home in Lawrence, MA. It operates as one of Massachusetts’ most comprehensive senior care communities, distinguished by a continuum of care designed to meet the broad medical and spiritual needs of older adults. The facility offers a 231-bed skilled nursing center, a memory care unit, CARF accredited short-term rehabilitation services, an assisted living community, and independent senior housing. Bilingual services are available to residents. It holds a rating of 4.20 based on 56 reviews.

The organization was founded in 1868 by the Sisters of Charity of Montreal, known as the Grey Nuns, at the request of local priest Fr. James Taaffe. Originally established to operate a home for orphans and sick young girls from the mills, the services evolved by the 1950s to serve an increasing elderly population, many of whom had worked in Lawrence’s mills. Today, it continues its Catholic tradition as a member of Covenant Health, a multi-institutional healthcare and eldercare organization serving New England and Pennsylvania. The mission emphasizes compassion, integrity, collaboration, and excellence, honoring the dignity of each person, especially the poor and vulnerable.

Gerard Foley serves as President and CEO, having rejoined the organization in August 2022 after previous leadership tenure from 2011 to 2017. Tricia Shaw serves as Director of Nursing for the 231-bed Nursing and Restorative Center, bringing prior experience from Erickson Living and Berkshire Healthcare. The campus provides amenities including a chapel, hair salon, kitchenettes, a large activities room with a piano, and private group function rooms. Daily Mass, pet therapy, art therapy, and exercise classes are offered alongside cable television and in-room telephones.

Mary Immaculate Health/Care Services maintains a solid reputation among its customers and a steady record of repeat and referred clients. Its long-standing presence in Lawrence reflects a commitment to dignified, compassionate care within a diverse community.

The facility sits on Lawrence Street, approximately a tenth of a mile from Hayden Schofield Playstead and Amesbury Street.

BizScoreAI gives the business a Technical score of 96 out of 100, which ensures the website is secure and readable for search engines. It also awards a Discoverability score of 75 out of 100, allowing AI crawlers to find every page so potential clients can be recommended.

Services:

  • Assisted Living Community
  • Independent Senior Housing
  • Memory Care Unit
  • Short-Term Rehabilitation Service
  • Skilled Nursing Center

Score Summary

BizScoreAI scanned the website mihcs.org on June 4, 2026. Mary Immaculate Health/Care Services has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility36 out of 100
  • SEO72 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 99, Performance 97, Content 16.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mary Immaculate Health/Care Services

AI Visibility Score

How visible is this business to AI-powered search engines

36 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
20/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
75/100
Technical
99/100
Performance
97/100
Content
16/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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