Diaz-Healy Funeral Home, Inc.

Funeral Home Lawrence, MA
47 / 100

BizScore

How we score
28
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
62
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Diaz-Healy Funeral Home, Inc.

Diaz-Healy Funeral Home, Inc. is a funeral home in Lawrence, Massachusetts, serving families from South Lawrence and the surrounding Merrimack Valley area. The firm provides traditional funeral services, cremation package plans, burial package plans, merchandise, pre-arrangement planning, and domestic and international funeral transporting. Veterans and their families can access dedicated resources covering veterans burial flags, headstones, and Social Security benefits. The home maintains an online obituary listing and offers immediate assistance by phone at any hour. It holds a rating of 4.80 across 17 reviews. The home was established on June 16, 2006, in response to a need for professional funeral service in Lawrence, and it has been part of the community's business and civic life since that time. Its services are organized around Burial Package Plans and Cremation Package Plans, with a downloadable general price list available for families who want to review costs in advance. Staff member Michael J. Heath, a Type 6 Funeral Director, joined the funeral home in the fall of 2014 after being raised and educated in Saugus, Massachusetts. He holds a bachelor's degree in business administration from Salem State University and an associate degree in funeral service, bringing an organizational background from several years in the corporate environment. Contact options include telephone, fax at 1-978-682-9568, and email at [email protected]. The funeral home sits at 107 South Broadway in South Lawrence, near the junction of Salem Street and Shattuck Street, about 0.1 miles from the Lawrence Fire Department and a short distance from the Power Plant Tailrace and McDermott Park.

Score Summary

BizScoreAI scanned the website diazhealyfuneralhome.com on July 17, 2026. Diaz-Healy Funeral Home, Inc. has a BizScore of 47 out of 100.

  • AI Visibility28 out of 100
  • SEO62 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 3 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 81, Performance 52, Content 50.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content.

Areas to improve: 14 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Diaz-Healy Funeral Home, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
73/100
AI Trust Signals
15/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

62 /100
On-Page
63/100
Technical
81/100
Performance
52/100
Content
50/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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