The Baldwin Group (formerly RogersGray)

Insurance Agent Kingston, MA
57 / 100

BizScore

How we score
39
AI Visibility
2
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
96
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About The Baldwin Group (formerly RogersGray)

The Baldwin Group (formerly RogersGray) is an Insurance Agent in Kingston, MA, located at 63 Smiths Ln. It holds a rating of 4.80 based on customer reviews.

The website content for this business describes Baldwin&, an advertising and design agency that builds brands. The agency describes itself as smart, good, and brave, and notes it was the first creative agency to become an officially registered B Corp company in 2012. Its approach integrates strategy and creative work, shaping ideas, brands, identities, interactions, interfaces, and experiences. The agency helps brands express their existing identities through strategic media, including social media, television, and billboards. It focuses on getting the right creative to the right audience at the right time, combining paid placement with scrappy tactics.

The Baldwin Group is recognized for its positive rating from the customers who have reviewed it.

The Baldwin Group delivers insurance solutions to Kingston residents, supported by its strong customer rating.

Located on Smiths Ln, the business is about a tenth of a mile from Smiths Lane and a fifth of a mile from Pilgrim Highway. It is also near Pawtuxet Park and Foundry Pond, both within a half mile.

The Performance score is 93 out of 100, measured by SEOScanPRO. This fast loading speed keeps visitors on the page and helps the site rank in search results. The Content Quality score is 75 out of 100, also measured by SEOScanPRO. This clear content allows AI assistants to quote the business directly in answers.

Score Summary

BizScoreAI scanned the website baldwinand.com on November 1, 2026. The Baldwin Group (formerly RogersGray) has a BizScore of 57 out of 100.

  • AI Visibility39 out of 100
  • SEO77 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 85, Performance 81, Content 70.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

Contact The Baldwin Group (formerly RogersGray)

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
73/100
Technical
85/100
Performance
81/100
Content
70/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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