Holyoke Sporting Goods Co

Sporting Goods Store Holyoke, MA
50 / 100

BizScore

How we score
25
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
—
Freshness
90
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Holyoke Sporting Goods Co

Holyoke Sporting Goods Co is a Sporting Goods Store in Holyoke, MA. The business supplies brand name sporting merchandise to local teams, schools, organizations, businesses, and individuals, maintaining competitive prices to ensure customers receive the best deals. Founded in 1928 in downtown Holyoke, the store moved to its current location at 1584 Dwight St #1 in January 2005, situated right off Interstate I-91 with a dedicated parking lot. In 2017, the company joined Sports, Inc., a national buying group that helps independent retailers grow, providing a competitive edge through favorable pricing from main line suppliers and new vendor relationships. The store holds a 4.50 rating based on customer reviews.

Holyoke Sporting Goods offers an easy, no-hassle way to promote schools, teams, or businesses through custom online team and promotional apparel stores via its Goods Team/Spirit Stores service. These custom stores assist with fundraising for organizations and simplify group orders. The inventory includes equipment such as baseballs, gloves, bats, catcher equipment, helmets, accessories, and cleats for baseball, football, and soccer. Additional offerings feature soccer balls, shin guards, socks, shorts, outdoor games, swim goggles, suits, caps, sports apparel, sneakers, and socks.

The store carries a wide selection of brands, including Alleson, All Star, Augusta Sportswear, Asics, Badger, Bison, Brine, Brooks, Champion, Champro, Dynamic, Easton, Holloway, Jugs, Lizard Skins, Mizuno, Mueller, Nokona, Outdoor Cap, Pennant Sportswear, Rawlings, Richardson, Cap Russell Athletic, Saucony, Under Armour, and Worth. The business serves various groups including the Morgan School, McMahon School, Kelly School, Mater Dolorsa School, E.N. White School, Palmer Cowboys Football, McMahon School Staff, and Girl Scouts, covering merchandise for baseball, softball, volleyball, football, soccer, field hockey, basketball, and more.

The business is known for its positive rating from the customers who have reviewed it, reflecting the satisfaction of those who shop for sporting goods and team apparel. With nearly a century of history serving the Holyoke area, the store has maintained its reputation by passing savings on to customers through its national buying group membership.

Holyoke Sporting Goods Co combines a long local history with a wide inventory of branded sporting equipment and custom team apparel, serving as a central resource for athletes and organizations in Holyoke, MA.

The store sits on Dwight Street, just a short distance from Northampton Street and the Holyoke Fire Department. It is also near Hampden Street and Easthampton Road, with Anniversary Field located about a third of a mile away.

BizScoreAI gives the business a performance score of 92 out of 100, which reflects fast website loading that keeps visitors engaged and helps with search rankings. The discoverability score is 75 out of 100, showing that AI crawlers can access every page, allowing AI assistants to recommend the business. BizScoreAI ranks the store number 2 of 3 Sporting Goods Store businesses it has scored in Holyoke.

Score Summary

BizScoreAI scanned the website hsgsports.com on August 23, 2026. Holyoke Sporting Goods Co has a BizScore of 50 out of 100.

  • AI Visibility25 out of 100
  • SEO72 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 61, Technical 89, Performance 97, Content 40.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Holyoke Sporting Goods Co

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
61/100
Technical
89/100
Performance
97/100
Content
40/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business