Run a free full auditReardon Insurance Agency & Financial Services, LLC of Holliston is an insurance agent in Holliston, MA. The agency provides auto, homeowners, life, and commercial insurance policies. It serves personal and commercial clients in Massachusetts, New Hampshire, and Connecticut. The business holds a 5.00 rating based on customer reviews.
Reardon Insurance Agency has been serving the needs of its clients since 1922, with the first Reardon selling an insurance policy in 1866. Ted Reardon is the fourth family member to own and operate the agency, having purchased it from his parents, Edward and Ann Reardon, in 1994. Ted is a native of Medway, Massachusetts, and graduated from Medway High School in 1978, where he was a varsity athlete in track and cross country. He achieved the rank of Eagle Scout in 1976 and graduated from Providence College in 1982 with a B.S. in Business Management. After four years as a professional liability insurance underwriter, Ted joined the agency in 1987 as a commercial insurance salesman. He obtained his insurance broker's license in 1984, earned the Certified Insurance Counselor designation in 1991, and achieved the Accredited Advisor in Insurance designation in 2010. Ted is currently working toward his Chartered Property Casualty Underwriter designation. Karen has been with the agency since 2014, handling client billing, claims, and policy changes. The agency is licensed in Massachusetts, New Hampshire, and Connecticut. It represents insurance companies selected for their claims service, pricing, accessibility, and innovation.
The agency was rated the number one insurance agent by the Readers Choice Awards in Medway and Millis, Massachusetts, for three consecutive years. It offers up to a 22% auto insurance discount for paying in full, insuring two or more cars and a home, and writing the auto policy at least seven days in advance. Clients receive up to a 20% home insurance discount if they also insure their auto with the agency. Additional discounts are available for AAA, AARP, On-Star, and Sam’s Club members. The agency provides auto replacement cost coverage at no extra charge in some cases.
The agency maintains a 5.00 rating from its customers, reflecting the positive experiences shared by long-term clients.
Reardon Insurance Agency & Financial Services, LLC of Holliston combines generations of family service with specific discount programs to protect clients in Holliston.
BizScoreAI gives the business a Technical score of 92 out of 100, which means the website is technically sound, secure, and indexable so search engines can read it without errors. The Content Quality score is 75 out of 100.
BizScoreAI scanned the website reardoninsurance.com on October 1, 2026. Reardon Insurance Agency & Financial Services, LLC of Holliston has a BizScore of 58 out of 100. The website audit behind the SEO score ran on October 29, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 84, Technical 91, Performance 89, Content 38.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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