Gilmore and Farrell Insurance Agency, Inc.
Run a free full auditContact Information
-
Address
525 Bernardston Rd
Greenfield, MA -
Phone
(413) 773-3686 -
Website
gilmoreandfarrell.com -
Facebook page
facebook.com/GilmoreandFarrell
Location
About Gilmore and Farrell Insurance Agency, Inc.
Gilmore and Farrell Insurance Agency, Inc. is an insurance agent in Greenfield, MA. Serving Franklin County as a local, independent agency, they provide a variety of personal and commercial insurance services, including coverage for auto, home, motorcycle, collector car, boat, snowmobile, and renters, as well as business insurance. The agency maintains a 4.60 rating from its clients.
The agency was formed on January 1, 2013, through the merger of the Gilmore & Skole Ins. Agency, Inc. and F.W. Farrell Insurance Agency, Inc. This union combined the histories of both agencies to offer clients expanded product choices while maintaining local roots and a hands-on approach developed over more than 80 years. In addition to providing quotes, the agency assists clients with the claims process and provides resources for reporting claims directly to carriers after business hours.
The office is located on Bernardston Road in Greenfield. The agency is situated near Cherry Rum Brook and White Ash Swamp, and is a short drive from Maynard Pond and both Stoneleigh-Burnham School and Four Corners School.
The agency is recognized for providing well-documented business information and maintaining a professional presence. They are known for offering competitive premiums and professional service that exceeds that of national direct carriers.
As a trusted choice for both personal and commercial insurance, Gilmore and Farrell Insurance Agency, Inc. continues to serve the Franklin County community with dedicated local expertise.
Score Summary
BizScoreAI scanned the website gilmoreandfarrell.com on September 23, 2026. Gilmore and Farrell Insurance Agency, Inc. has a BizScore of 52 out of 100. The website audit behind the SEO score ran on October 26, 2026.
- AI Visibility31 out of 100
- SEO69 out of 100
- Google rating4.6 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 69, Technical 80, Performance 67, Content 59.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Meta Description, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).
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Browse: Businesses in Greenfield, MA · Insurance Agent in Massachusetts · Businesses in Massachusetts
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