47 / 100

BizScore

How we score
27
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
69
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Cleary Jewelers

Cleary Jewelers is a pawn shop in Greenfield, MA. Serving Franklin County for generations, this local establishment specializes in diamond engagement rings, wedding bands, 14kt gold, gemstones, pearls, and sterling silver jewelry. Their extensive inventory includes items such as Cape Cod jewelry, lockets, signet rings, and medical alert jewelry.

As the oldest family-owned jewelry store in Franklin County, Cleary Jewelers has been in operation since 1928. The team, led by owner Kerry Semaski, provides expert services including custom design by a Master Goldsmith, jewelry repair, ring sizing, prong repair, and appraisals. The store offers a diverse selection of brands, such as LeStage, RDI Diamonds, and Unique Settings, curated to meet various tastes and budgets. Beyond retail, they provide jewelry cleaning, inspection, and heirloom resetting services.

The business is located on Mohawk Trail, situated about a half-mile from the Registry of Motor Vehicles and a short distance from the VA Greenfield Clinic.

Cleary Jewelers is recognized for its long-standing history of integrity, honesty, and expertise. The shop is known for its commitment to ethical business practices and providing the specialized knowledge necessary to help customers make confident jewelry purchases.

With nearly a century of service, Cleary Jewelers remains a trusted destination for fine jewelry and custom craftsmanship in Greenfield.

Score Summary

BizScoreAI scanned the website clearyjewelers.com on July 15, 2026. Cleary Jewelers has a BizScore of 47 out of 100.

  • AI Visibility27 out of 100
  • SEO69 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 64, Technical 80, Performance 72, Content 59.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Cleary Jewelers

AI Visibility Score

How visible is this business to AI-powered search engines

27 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
64/100
Technical
80/100
Performance
72/100
Content
59/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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