52 / 100

BizScore

How we score
36
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
65
SEO Performance
—
Freshness
52
Google Rating
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Contact Information

Location

About Heywood Hospital

Heywood Hospital is an Urgent Care in Gardner, MA, located at 242 Green St. It holds a rating of 2.60 based on reviews. Heywood Hospital is a non-profit community-owned hospital licensed for 134 beds and governed by a local community Board of Trustees. The facility employs 1,000 staff members and features a medical staff of 200 active, courtesy, and consulting physicians across primary care and multiple specialties. Care is delivered through the Watkins Center for Emergency and Acute Care, which includes the 19-bed Watkins I telemetry and medical surgical floor, the 6-bed Robinson-Broadhurst ICU, and the 25-bed Watkins II medical surgical floor containing 8 telemetry beds. The hospital emphasizes patient and family centered care through a multidisciplinary team that includes hospitalists, registered nurses, social services, care coordinators, dieticians, physical therapists, and speech therapists. Specialized services include Heywood Orthopedics, the LaChance Maternity Center, and gastroenterology. The hospital also operates a Center for Weight Loss and provides addiction medicine through confidential, judgment-free treatment plans coordinated by physicians such as Maireni Cruz, MD, and Katherine Fitzgerald, DO. Anesthesiology services are provided by a team including Andrew J. Cocchiarella, MD, and certified registered nurse anesthetists. Audiology services are available Monday through Thursday and Fridays, staffed by professionals certified by the American Speech & Hearing Association. Behavioral health services treat the patient, family, and community as an integrated system, while oncology and hematology care is provided by board-certified physicians in collaboration with major teaching hospitals. Case management staff assist with discharge planning, utilization management, and coordination of community-based services. Support services include assistance with health insurance, case management, multi-cultural services, interpreter services, and social services. Rozanna Penney serves as President and CEO of Heywood Healthcare. Heywood Hospital provides comprehensive clinical care and specialized treatment programs to the Gardner community.

Located on Green St in Gardner, MA, the business is about a tenth of a mile from the Medical Library and the Guild of St. Agnes school.

BizScoreAI assigns a Performance score of 80 out of 100, which measures website loading speed to keep visitors on the page and aid search engine ranking. The Discoverability score is 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website heywood.org on September 23, 2026. Heywood Hospital has a BizScore of 52 out of 100.

  • AI Visibility36 out of 100
  • SEO65 out of 100
  • Google rating2.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 52, Technical 69, Performance 69, Content 68.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Heywood Hospital

AI Visibility Score

How visible is this business to AI-powered search engines

36 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

65 /100
On-Page
52/100
Technical
69/100
Performance
69/100
Content
68/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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