Village Ski & Snowboard

Village Ski & Snowboard is a sporting goods store in Franklin, MA, specializing in ski and snowboard equipment, tuning and repair, expert boot fitting, trade-ins, and leasing programs. The shop serves customers throughout New England and has been in operation since 1988. It offers full-service gear setup for skiers and snowboarders of all skill levels, from expert to beginner, and provides family-friendly programs to make skiing more affordable. With a 4.60 rating based on customer reviews, the business is known for its experienced team and comprehensive service offerings.

The shop was originally founded in 1988 as Village Ski and Sports, beginning as a year-round specialty store with a diverse range of outdoor and athletic gear. Over time, it evolved to focus on skiing and snowboarding, rebranding in 2001 to reflect the growing popularity of snowboarding. In 2022, the business transitioned to a new generation when Rich and Nancy passed it on to their son Keith and daughter-in-law Kaelah. Keith grew up working in the shop, gaining firsthand experience in the business, while Kaelah brought expertise from her prior role in a hospital’s ICU and in inventory management. Together, they continue the shop’s legacy with a focus on personalized service and community engagement.

Located at 345 W Central Street in Franklin, the shop sits just a short distance from Franklin Sculpture Park, about 0.3 miles from the Franklin Police Department and the Staff Sergeant Robert Pirelli Veterans Memorial Rink, and approximately 0.5 miles from Oak Street Elementary School. The location is on West Central Street, adjacent to Beaver Street, and near key local landmarks.

Village Ski & Snowboard is recognized for its long-standing presence in the community, its commitment to quality service, and its role as a trusted resource for winter sports enthusiasts across New England. The business continues to serve customers with a deep-rooted history and a dedicated team focused on performance and customer satisfaction.