Village Ski & Snowboard

Village Ski & Snowboard is a Sporting Goods Store in Franklin, MA. The shop serves customers from all over New England with full-service ski and snowboard equipment, expert gear setup for all levels, tuning and repair using industry technology, and master boot fitting to guarantee comfort and performance. The business also manages trade-in and lease programs to make family skiing affordable. It holds a rating of 4.60 based on customer reviews.

In business since 1988, the shop opened as Village Ski and Sports, a year-round specialty store carrying an eclectic mix of equipment and apparel. During its first twelve years, the inventory included beachwear, sailboards, water skis, running shoes, soccer and baseball equipment, tennis and racquetball gear, and numerous t-shirts. In 2000, the business grew large enough to build its own facility. On New Year’s Eve, with help from dedicated employees, loyal customers, and friends, the team moved into this new location.

On January 2, 2001, the store reopened as Village Ski & Snowboard, a name change reflecting the surge in snowboarding interest. In 2022, founders Rich and Nancy passed the business to their son Keith and daughter-in-law Kaelah. Keith grew up in the family business, spending his childhood in the shop and learning the operations. Kaelah joined the shop in 2016 after working in the ICU at Good Samaritan in Brockton. Her experience in a fast-paced environment, along with her background in inventory and administrative duties, allowed her to step into the role easily. Together, they have two daughters and a dog, all three of which have become the new generation helping out.

The family’s strong reputation is reflected in its positive rating from the customers who have reviewed it. Village Ski & Snowboard combines decades of local history with specialized technical services to support skiers and snowboarders throughout New England.

The business is located on W Central St in Franklin, MA, just 53 metres from West Central Street. It is situated about a quarter mile from Franklin Sculpture Park and a third of a mile from the Franklin Police Department.

BizScoreAI awarded the business a Technical score of 91 out of 100, ensuring the website is secure and easily readable by search engines. The Discoverability score of 75 out of 100 confirms that AI crawlers can access all pages, allowing the business to be recommended by AI assistants. Additionally, the business ranks number 2 of 3 Sporting Goods Store businesses that BizScoreAI has scored in Franklin.