Hackworth School of Performing Arts

Dance Studio Easthampton, MA
63 / 100

BizScore

How we score
55
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Hackworth School of Performing Arts

Hackworth School of Performing Arts is a Dance Studio in Easthampton, MA. The studio offers dance classes for students from age 2.9 through adults, covering a range of styles and skill levels. Founded in 1934, the school has trained generations of dancers and serves the Easthampton community and surrounding areas. It holds a 5.00 rating from customers.

The studio’s history traces back to its original name, the Geoffrey School of Dance, established by pioneer Gerard Geoffrey in 1934. In the early 1960s the name changed to Hackworth School of Performing Arts under his daughter Jackie, and the studio has remained family‑run through three generations. Current directors Alison Forance and Lisa Anthony lead a faculty that includes long‑tenured teachers such as Lisa Heath, Debby Bean, Ivy Harman‑Beltrandi, and Diana Frink, many of whom have taught for three to four decades. The facility contains five labeled studios used for classes throughout the week, two family waiting areas, and an upstairs space with a television that streams live class footage.

Located at 396 Main St # 3, the studio sits on Main St in downtown Easthampton. It is a short walk of about 0.1 mile from the main thoroughfare, roughly 0.3 mile from Calvary Baptist School, 0.4 mile from College Highway, and about 0.5 mile from both Wilton Brook and the Pomeroy Meadows Conservation Area, as well as South Street.

With nearly nine decades of continuous operation, Hackworth School of Performing Arts provides a longstanding, family‑focused environment for dance education in Easthampton, reflecting the city’s commitment to nurturing artistic talent.

Score Summary

BizScoreAI scanned the website hspadance.com on August 20, 2026. Hackworth School of Performing Arts has a BizScore of 63 out of 100.

  • AI Visibility55 out of 100
  • SEO73 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 95, Performance 81, Content 44.

Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hackworth School of Performing Arts

AI Visibility Score

How visible is this business to AI-powered search engines

55 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
73/100
Technical
95/100
Performance
81/100
Content
44/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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