56 / 100

BizScore

How we score
32
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About The Williams Agency

The Williams Agency is a Marketing Agency in Cambridge, MA. The agency provides a variety of insurance protections including home, auto, and flood coverage, as well as commercial options such as workers' compensation, umbrella policies, and contractors' insurance. They also manage employee benefits, including medical, dental, life, and long-term insurance.

Serving the state of Delaware since 1948, the agency operates as an independent provider representing several top-rated national insurance carriers, such as Progressive, Travelers, Foremost, Hartford, Chubb Group, American Modern, Liberty Mutual, Selective, and Nationwide. This independence allows them to work on behalf of the customer to find competitive programs and attractive rates. The agency focuses on maintaining relationships built on mutual trust, honesty, and transparency.

The business is located on Mount Auburn Street, a short distance from the Harvard Square Post Office and near the intersection of Brattle Street and Hawthorn Street.

The agency is recognized for its high standard of excellence and its commitment to providing a professional experience with a personal touch. They are known for prioritizing customer service and maintaining a dedicated focus on the specific needs of both individuals and businesses.

The Williams Agency provides dependable insurance solutions and dedicated service to the Cambridge community.

Score Summary

BizScoreAI scanned the website williamsagency.com on September 21, 2026. The Williams Agency has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility32 out of 100
  • SEO77 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 95, Performance 75, Content 48.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact The Williams Agency

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
88/100
Technical
95/100
Performance
75/100
Content
48/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business