Run a free full auditMcMaster Funeral Home is a Funeral Home in Braintree, MA, located at 86 Franklin St. The business provides individualized funeral services and cremation, including casket choices and funeral flowers, designed to meet the specific needs of each family. It offers pre-arrangement options, grief support resources, and assistance with Social Security benefits. The home also provides specialized veteran services, including headstones and burial flags. It maintains a 5.00 rating based on 2 reviews.
The funeral home has been serving the community for over seventy-five years, guided by three generations of the McMaster family. Founder Leo J. McMaster began his career at age 19 working with his uncle, Edward L. Bean, owner of the Bean Funeral Home in Quincy, Massachusetts. Leo opened his own storefront business in the late 1920s at 843 Washington St. in Braintree, where the Cumberland Farms Store now stands, before moving to the current location at 86 Franklin St. in 1934.
After Leo’s death in 1947, his son Richard L. McMaster, who had begun working with his father in 1941 at age 15, took over the business. Richard operated the funeral home until his death in 1999. His son, Christopher W. McMaster, has worked in the funeral industry for 37 years and is the current owner. The experienced funeral directors and staff are available to assist families with service arrangements and provide guidance with compassion, dignity, and respect.
McMaster Funeral Home holds a 5.00 rating from customers who have reviewed its services. The business has served the Braintree area for more than seventy-five years, with leadership passing through three generations of the founding family.
With over seventy-five years of local history and a five-star rating from its clients, McMaster Funeral Home remains a trusted Braintree resource for families navigating funeral services.
McMaster Funeral Home sits on Franklin St in Braintree, MA, about a tenth of a mile from Sunset Lake Beach. It is also located near the Braintree Historical Society Library and within a short distance of French's Common.
BizScoreAI gives the business a Technical score of 80 out of 100. This strength means the website is technically sound, secure, and indexable, allowing search engines to read it without errors.
BizScoreAI scanned the website mcmasterfh.com on July 19, 2026. McMaster Funeral Home has a BizScore of 46 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 2 of 20 points.
Website audit sub-scores (out of 100): On-Page 61, Technical 80, Performance 66, Content 60.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content.
Areas to improve: 14 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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