46 / 100

BizScore

24
AI Visibility
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Google Rating

Contact Information

Location

About McMaster Funeral Home

McMaster Funeral Home is a funeral home in Braintree, MA, serving families with compassionate, personalized funeral and cremation services. Located at 86 Franklin Street, the business has been providing dignified arrangements for over seventy-five years, guided by three generations of the McMaster family. Their services include pre-arrangements, grief support, veteran benefits assistance, and floral coordination, all offered with empathy and respect. The home is known for its long-standing presence in the community and its commitment to helping families during difficult times.

The funeral home traces its origins to 1920, when founder Leo J. McMaster began working in the industry at age 19. He opened his own business in Braintree in the late 1920s before relocating to the current address at 86 Franklin Street in 1934. His son, Richard L. McMaster, joined the business at 15 and led it until his passing in 1999. Christopher W. McMaster, Richard’s son, has continued the family legacy for 37 years, maintaining the same values of integrity and service that have defined the business for decades.

McMaster Funeral Home is situated on Franklin Street, just a short walk from several local landmarks. It lies about 0.2 miles from Washington Street, a major thoroughfare, and is within a half-mile of French's Common and the Braintree Historical Society Library. The property is also just 0.1 miles from Sunset Lake Beach, a nearby park and recreational area.

With a perfect 5.00 rating based on two reviews, the funeral home reflects a reputation for thoughtful, respectful service. Families in Braintree and surrounding areas rely on McMaster Funeral Home for its enduring presence, trusted leadership, and compassionate care during life’s most challenging moments. The business remains a cornerstone of the community, rooted in tradition and dedicated to honoring each family’s unique journey.

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AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
10/100

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SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
61/100
Technical
80/100
Performance
66/100
Content
60/100

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Local SEO Coverage

Directory presence and NAP consistency

/100
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