53 / 100

BizScore

How we score
31
AI Visibility
55
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About Bender Hatch Insurance

Bender Hatch Insurance is an insurance agency in Boston, MA, located at 87 Wendell St 4th Floor. It provides tailored Auto Insurance, Homeowners Insurance, Condo Insurance, Life Insurance, Business Insurance, and Personal Umbrella Insurance to clients in Boston, Charlestown, and throughout Massachusetts. The agency has been serving the greater Boston area for four generations. It holds a 5.00 rating based on customer reviews.

The agency was formed by the combination of Nancy Z. Bender Insurance and H.R. Hatch Insurance. H.R. Hatch Insurance was founded by Harold Raymond Hatch in 1925 and is currently a fourth-generation agency. Josiah P. Hatch serves as CEO, carrying forth the values instilled by his grandfather. Nancy Z. Bender is Executive Vice President, and Chase Hatch is COO. The staff includes Commercial Lines Manager John Malley, Director of Finance Donna Steele, and Personal Lines Account Executives Mary Sloan, Amy Strout, Ashley Correia, Barry McMorrow, Bill Skinner, Brenda Bassett, Chris Estremera, Francine Latham, and Jacquelyn Casey, who also serves as Conflict Resolution Leader. John Delano is an Insurance and Risk Advisor. Wendy is available at the Charlestown office.

As an independent agency, Bender Hatch Insurance represents multiple respected insurance companies, including Chubb, Hanover, Travelers, and Hartford. Agents are available in MA, NH, SC, and FL. The Boston office is located at 87 Wendell Street, 4th Floor, Boston, MA 02110, with hours from 8:00am to 5:00pm Monday through Friday. The Charlestown office is at 281 Main Street, Charlestown, MA 02129, also open 8:00am to 5:00pm Monday through Friday by appointment. The agency maintains involvement in the community through sponsorships and donations to organizations like the Roslindale Food Pantry. Josiah Hatch was elected to the Board of Trustees of The Insurance Library of Boston, and John Malley was elected to the Board of the Massachusetts Association of Insurance Agents.

Bender Hatch Insurance combines a legacy of personal service with a dedicated team of experts to provide customized insurance solutions for individuals and businesses across Massachusetts.

The agency is situated on Wendell Street, just a short distance from Broad Street and Franklin Street. It is also near the John F. Fitzgerald Expressway and the historic Flour and Grain Exchange Building.

BizScoreAI gives Bender Hatch Insurance a Technical score of 96 out of 100, ensuring the website is secure and easily read by search engines. The business also earns a Discoverability score of 75 out of 100, allowing AI crawlers to access all pages so the agency can be recommended by AI assistants.

Services:

  • Auto Insurance
  • Business Insurance
  • Home Insurance
  • Life Insurance
  • Umbrella Insurance

Score Summary

BizScoreAI scanned the website benderhatch.com on June 3, 2026. Bender Hatch Insurance has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility31 out of 100
  • SEO67 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 100, Performance 70, Content 33.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Bender Hatch Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
63/100
Technical
100/100
Performance
70/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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