Derby Farm Flowers & Gardens

Florist Arlington, MA
46 / 100

BizScore

How we score
24
AI Visibility
—
AI Agent ReadinessNot audited yet
70
SEO Performance
98
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Derby Farm Flowers & Gardens

Derby Farm Flowers & Gardens is a florist in Arlington, MA, located at 218 Massachusetts Ave. The business offers bespoke floral arrangements, botanical-themed gifts, and an array of home and garden decor for any occasion. They provide custom floral services for weddings, corporate events, bat and bar mitzvahs, bridal and baby showers, graduation and retirement parties, and holiday gatherings. The shop provides daily local flower delivery in the greater Boston area and neighboring towns. Customers can purchase items online for pickup at their Arlington or Newton locations or visit the shops to explore garden-inspired product lines. The business holds a 4.90 rating based on customer reviews.

Derby approaches the flower industry differently than most competitors by maximizing the use of local and American-grown flowers, to the extent possible given New England's climate and growing season. As members of the Slow Flowers Society, the designers hand-select the highest quality blooms to promote natural flower longevity. They create unique, custom-designed arrangements that reflect regional flora and incorporate sustainable practices and eco-friendly packaging. The business is also a 1% for the Planet member, donating to causes that advance both local and global environmental stewardship.

The shop features specific product lines such as the Lovely Local Bouquet, composed of flowers grown in the New England and East Coast area by farmers who do not rely on air shipping. These bouquets are arranged with the colors and varieties in bloom the week of the order and delivered fully hydrated in recyclable reservoir packaging. They also carry Fermob, a French furniture company, offering modern pieces like the Picoti Bird Feeder and items from the Bistro and Luxembourg lines for garden or patio spaces. The Newton location is situated in the historic Newton's Women's Club building, while the Arlington location is in the iconic Capitol Theatre building.

The business stands out for its positive rating from the customers who have reviewed it.

Derby Farm Flowers & Gardens combines a deep commitment to local, sustainable sourcing with a wide array of custom floral and decor options for Arlington residents.

Located at 218 Massachusetts Ave, the shop sits on the highway itself and is about a tenth of a mile from the East Arlington Post Office, Clay Dreams arts center, Lake Street, and the Edith M. Fox Branch Robbins Library.

BizScoreAI gives Derby Farm Flowers & Gardens a Technical score of 85 out of 100, which means the website is technically sound, secure, and indexable so search engines can read it without errors. The business also receives a Discoverability score of 75 out of 100, ensuring AI crawlers are allowed in and can find every page, which is the first step before any AI assistant can recommend the business.

Score Summary

BizScoreAI scanned the website derbyfarmflowers.com on September 27, 2026. Derby Farm Flowers & Gardens has a BizScore of 46 out of 100.

  • AI Visibility24 out of 100
  • SEO70 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 61, Technical 85, Performance 68, Content 48.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Derby Farm Flowers & Gardens

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
61/100
Technical
85/100
Performance
68/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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