Run a free full auditSalon Forza is a Hair Salon in Andover, MA, located at 26 Essex St REAR. It offers hair styling, makeup artistry, nail services, and skin care in a private spa room. The salon serves clients in Andover and the greater Boston area.
The business provides a comprehensive range of services including haircuts, coloring, styling, and treatments. Specific hair options include signature and luxury blow dries and junior cuts for ages 12 and under. Skin, nail, and lash services cover lash treatments, waxing, threading, and hand and foot care. Bridal services feature personalized consultations and include in-salon and on-site styling. The salon also hosts spa parties with one-hour and two-hour packages. A 4% cash discount is available on all services.
The team is organized by experience levels from Level One to Level Nine stylists, alongside estheticians, lash and nail technicians, co-stylists, and front desk coordinators. Owner Jennifer Traverso-Crow leads the salon. Rosie is a hair extension specialist and textured hair certified stylist. Emily Ann is a textured hair certified stylist. Gina is a vivids and fashion color specialist. Textured hair certified stylists include Stephanie, Alani, Mio, Liz, Kayli, Jamilex, and Kaycee. Additional stylists are Kaycee, Yamir, and Lauren. Esthetician and lash and nail technician Mia works alongside co-stylists Dagyely and Ellie. Front desk coordinators are Bernie, Nicole, Barbara, and Olivia. Salon Manager and Special Event Coordinator Sarah manages operations.
Salon Forza holds a 4.80 rating based on customer reviews. The business is known for its experienced professionals and commitment to customer satisfaction.
Salon Forza delivers skilled hair and beauty services to Andover residents with a focus on relaxation and renewal. Its diverse team ensures clients leave feeling confident and beautiful.
Salon Forza is situated on the rear of 26 Essex St, just 15 metres from Essex Street itself. It is also within 0.1 miles of Brook Street, Memorial Hall Library, North Main Street, the Andover Police Department, and the Andover Fire Department.
BizScoreAI gives Salon Forza a Performance score of 93 out of 100, which reflects how quickly the website loads to keep visitors engaged and aid search engine rankings. The business also achieves a Discoverability score of 88 out of 100, ensuring AI crawlers can find every page so the salon can be recommended by AI assistants.
BizScoreAI scanned the website salonforza.com on July 20, 2026. Salon Forza has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 31, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 4 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 78, Performance 66, Content 20.
Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.
Areas to improve: 13 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Andover, MA · Hair Salon in Massachusetts · Businesses in Massachusetts
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