53 / 100

BizScore

How we score
30
AI Visibility
18
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
15
Freshness
—
Google Rating
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Contact Information

Location

About NewEnglandBad

NewEnglandBad is a sporting goods store in Andover, MA, specializing in badminton racquet stringing services for customers across Massachusetts and the Greater New England area. The business provides high-quality stringing with careful inspection of each racquet prior to service, including replacement of damaged grommets. Clients may supply their own strings, and racquets can be stenciled with Yonex, Li-Ning, or Victor logos to enhance their appearance for tournaments. The company serves individuals and teams seeking precision and performance in their equipment.

Established in 2019, NewEnglandBad focuses exclusively on badminton equipment care, offering a tailored experience that emphasizes quality and customization. The business maintains a strong commitment to service, allowing customers to bring their own strings and providing options for branded stenciling. This attention to detail and client choice reflects a hands-on approach to maintaining and enhancing racquet performance.

Located on Turnpike St in Andover, MA, the business occupies a space within a commercial corridor that serves the local community. While no specific nearby landmarks are listed, the location is accessible within the town’s central area.

NewEnglandBad is recognized for its well-documented business information and a website optimized for clarity and search engine readability. These attributes contribute to a reliable and professional presence, supporting trust and ease of access for customers seeking specialized badminton services. The business stands out in its niche for consistent service delivery and technical expertise.

As a dedicated provider of badminton racquet stringing in Andover, NewEnglandBad supports the region’s active players and competitive players with specialized, high-quality service.

Score Summary

BizScoreAI scanned the website newenglandbad.com on June 29, 2026. NewEnglandBad has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility30 out of 100
  • SEO75 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 81, Technical 95, Performance 76, Content 48.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

Contact NewEnglandBad

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
81/100
Technical
95/100
Performance
76/100
Content
48/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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