56 / 100

BizScore

How we score
35
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
64
Google Rating
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Contact Information

Location

About Atkinson Family Practice

Atkinson Family Practice is a Doctor in Amherst, MA, located at 17 Research Dr. The practice provides family medicine and comprehensive health care, serving patients in Amherst and Northampton. The practice holds a rating of 3.20 based on reviews.

The healthcare team includes Medical Director Kate Atkinson, MD, FAAFP, and family doctor Michele Spirko, MD. Providers include PA-Cs Cameron Adelman, Adam Corriveau, and Mark Ryan; NPs Cory Rundle and Martha Spiro; and PA-C Sarah Vacca. The practice also features behavioral health providers and physical and massage therapy services. Chiropractic care with Jason Potash addresses tight muscles and stiff joints to enhance posture, alleviate pain, and increase flexibility, treating conditions such as neck and jaw pain, tension headaches, arthritis, and sports injuries. Acupuncture services led by Haiying Conover address pain management, supportive care for substance abuse and cancer treatment, infertility, and anxiety, with private or shared session options.

Atkinson Family Practice offers SPRAVATO (esketamine), an FDA-approved prescription nasal spray for Treatment Resistant Depression and Major Depressive Disorder with acute suicidal ideation. Transcranial Magnetic Stimulation (TMS) is available as a non-invasive neurotherapy for depression. The practice provides EMFEMME 360 Vaginal Rejuvenation treatments and Emsella treatments for urinary incontinence and pelvic pain. The Amberwing Center offers affordable classes and coaching groups for patients and non-patients, though these services are not covered by insurance. The practice also supports appointment management via text and email, allowing patients to confirm or cancel appointments without a phone call.

Atkinson Family Practice is dedicated to providing innovative, personalized health care as a medical home for patients, coordinating various aspects of health to ensure holistic care. The practice maintains a comfortable, compassionate atmosphere focused on patient partnership, wellness education, and disease prevention. The practice was dedicated to the memory of Rollin M. Johnson, MD, and features a dragonfly symbol representing this dedication.

Atkinson Family Practice continues to offer a wide range of medical and wellness services in Amherst, MA.

Atkinson Family Practice is situated on Research Dr in Amherst, MA, about a tenth of a mile from Belchertown Road. The location is also near Pomeroy Pond, which is roughly a third of a mile away.

BizScoreAI gives the business a Technical score of 88 out of 100, ensuring the website is secure and readable by search engines without errors. The Discoverability score is 75 out of 100, allowing AI crawlers to find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website atkinsonfamilypractice.com on October 4, 2026. Atkinson Family Practice has a BizScore of 56 out of 100.

  • AI Visibility35 out of 100
  • SEO75 out of 100
  • Google rating3.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 2 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 88, Performance 67, Content 65.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Local Multimedia, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Atkinson Family Practice

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
7/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
78/100
Technical
88/100
Performance
67/100
Content
65/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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