Run a free full auditAmherst Insurance is an Insurance Agent in Amherst, MA, located at 20 Gatehouse Rd. It holds a rating of 5.00 based on 12 reviews.
The agency serves clients in Williamsville, Buffalo, Amherst, Erie County, and throughout New York. As independent agents, they work with a carefully selected group of financially strong insurance companies to offer coverage for personal and commercial needs. Personal insurance options include auto, home, health, and life insurance. Commercial services cover business owners policies, general liability, commercial auto, workers compensation, and employee benefits. They also provide specialized coverage for the hospitality industry, including restaurants, breweries, delivery vehicles, landscape contractors, snowplowing, apartment buildings, strip plazas, and office buildings.
The team focuses on developing tailored strategies through one-on-one strategy meetings, six-month policy check-ups, policy coverage assessments, and educational seminars. Staff members include a president, account executives, account managers for commercial lines, a business manager, and a workers compensation specialist. The agency emphasizes understanding client goals and providing fair, prompt service during the claims process.
The business sits on Gatehouse Road, just 0.3 miles from Belchertown Road and Harkness Brook. It is also about 0.6 miles from the WRNX-FM tower and the Harkness Brook Conservation Area.
BizScoreAI gives the website a technical score of 85 out of 100, which ensures the site is secure and readable by search engines. A discoverability score of 75 out of 100 means AI crawlers can access every page, allowing AI assistants to recommend the business. The agency ranks number 2 of 3 Insurance Agent businesses that BizScoreAI has scored in Amherst.
BizScoreAI scanned the website amherstinsurance.com on June 14, 2026. Amherst Insurance has a BizScore of 48 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 3 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 85, Performance 59, Content 33.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Rich Schema Types, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Amherst, MA · Insurance Agent in Massachusetts · Businesses in Massachusetts
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business