Gould Insurance
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-
Address
41 Sparhawk St
Amesbury, MA 01913 -
Phone
(978) 388-2354 -
Website
gouldinsurance.com
Location
About Gould Insurance
Gould Insurance is an Insurance Agent in Amesbury, MA, located at 41 Sparhawk St. The agency provides insurance options from leading Massachusetts insurance companies for individuals, families, and businesses. Their independent agents offer coverage for event insurance, builders risk insurance, directors and officers insurance, EPLI insurance, fleet insurance, errors and omissions insurance, rental property insurance, high value home insurance, vacation home insurance, and land insurance. The business holds a rating of 4.80 based on customer reviews.
The agency has a history dating back to the 1930s and operates under the leadership of Matt Sherrill, CIC, who was hired in 1995 and serves as the owner. Sherrill takes pride in building a business rooted in trust, relationships, and community. The team includes Lynne Brillard, CIC, the commercial lines manager who was hired in 1983 and is the longest-tenured member of the staff. Brillard provides a steady, knowledgeable presence for clients. The agency describes itself as community-driven and customer focused, aiming to be the first and last stop for insurance solutions in the region.
Gould Insurance is known for its positive customer rating and its long-standing presence in the Amesbury and New England area. The agency has served families for three generations. The team emphasizes answering questions and helping with insurance problems, big or small.
Gould Insurance combines decades of local history with professional expertise to serve the insurance needs of Amesbury and the surrounding New England area.
Gould Insurance is located on Sparhawk Street, near the confluence with Moody's Run and the intersection with Sparhawk Street. The agency is situated about a quarter mile from Sumner Goldsmith Park, Pattens Pond Area, and Town Park Pond.
BizScoreAI gives Gould Insurance a Content Quality score of 100 out of 100, meaning the website answers customer questions clearly so AI assistants can quote it directly. The business earns a Performance score of 100 out of 100.
Score Summary
BizScoreAI scanned the website gouldinsurance.com on July 18, 2026. Gould Insurance has a BizScore of 62 out of 100. The website audit behind the SEO score ran on October 30, 2026.
- AI Visibility48 out of 100
- SEO79 out of 100
- Google rating4.8 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 95, Performance 100, Content 48.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).
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Browse: Businesses in Amesbury, MA · Insurance Agent in Massachusetts · Businesses in Massachusetts
AI engine reads
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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