Diamond Durrell's

Jewelry Store Lake Charles, LA
58 / 100

BizScore

How we score
35
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
—
Freshness
90
Google Rating
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Contact Information

Location

About Diamond Durrell's

Diamond Durrell's is a jewelry store in Lake Charles, Louisiana. Serving the local community since 1981, the store provides a wide variety of fine jewelry, including engagement rings, wedding bands, diamond earrings, gemstone pendants, and watches. The business maintains a 4.50 rating from its customers.

The jeweler offers an extensive selection of products from notable designers such as ArtCarved Bridal, Gabriel & Co., and Stuller. Their inventory includes everything from loose diamonds and pearl studs to tennis bracelets and religious jewelry. Beyond retail, the team provides specialized services including custom design, jewelry repair, and watch repair, as well as financing and layaway options. The staff is trained in the science of diamond grading to provide customers with education and information regarding metals and gemstones.

Located on W Prien Lake Rd, the business is situated near College Oaks Park and a short distance from the Prien Lake Mall. It is also approximately 0.1 miles from the 1st Lieutenant Douglas B Fournet Memorial Parkway.

The business maintains well-documented information online, making it easy for customers to find essential details. Their digital presence is clear and easy for search engines to read, ensuring their services are accessible to the community.

With decades of experience, Diamond Durrell's continues to be a trusted destination for fine jewelry and custom designs in Lake Charles.

Score Summary

BizScoreAI scanned the website gia.edu on September 6, 2026. Diamond Durrell's has a BizScore of 58 out of 100.

  • AI Visibility35 out of 100
  • SEO79 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 89, Performance 78, Content 70.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Diamond Durrell's

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
78/100
Technical
89/100
Performance
78/100
Content
70/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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