Red Stick Sports
Run a free full auditContact Information
-
Address
5770 Essen Ln
Baton Rouge, LA 70810 -
Phone
(225) 769-6232 -
Website
redsticksports.biz
Location
About Red Stick Sports
Red Stick Sports is a sporting goods store in Baton Rouge, Louisiana. The business provides a wide range of services including retail fan gear, LSU apparel, and equipment for various sports such as basketball and baseball. They serve sports teams, corporate clients, and individual fans with specialized offerings in uniforms, practice gear, and promotional items.
A family-owned business since 1981, Red Stick Sports has expanded from its origins as Sport Shack to include an in-house design team and advanced screenprinting and embroidery capabilities. Their service offerings include the Order My Gear (OMG) system, which provides custom online uniform stores for teams to simplify the shopping experience. Beyond retail, the company manages high-volume production for corporate apparel and promotional products through their Burbank warehouse.
The business is located on Essen Lane, near the intersection of Perkins Road and Staring Lane. It is situated a short distance from the Baton Rouge South VA Clinic and the Baton Rouge Clinic Urgent Care.
The business maintains well-documented information online, and their website is well-optimized for search engines to read clearly.
Red Stick Sports provides essential apparel and equipment solutions for teams and businesses throughout Baton Rouge.
Score Summary
BizScoreAI scanned the website redsticksports.biz on July 20, 2026. Red Stick Sports has a BizScore of 56 out of 100.
- AI Visibility39 out of 100
- SEO77 out of 100
- Google rating4.1 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 76, Technical 92, Performance 62, Content 78.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Baton Rouge, LA · Sporting Goods Store in Louisiana · Businesses in Louisiana
AI engine reads
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Red Stick Sports
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