XO Aesthetic Refinery | A Boutique Med Spa

Med Spa St. Matthews, KY
62 / 100

BizScore

How we score
45
AI Visibility
72
AI Ready
—
AI Agent ReadinessNot audited yet
87
SEO Performance
100
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About XO Aesthetic Refinery | A Boutique Med Spa

XO Aesthetic Refinery | A Boutique Med Spa is a med spa in St. Matthews, KY, specializing in personalized cosmetic injectables, laser treatments, and skin health optimization for clients seeking timeless radiance. The practice offers a range of services including BOTOX® and Dysport® neuromodulators, dermal fillers like Restylane®, Sculptra®, and PRF injections, as well as advanced treatments such as MOXI® laser therapy, SkinPen microneedling, Hydrafacial, and LED light therapy. Clients receive tailored skincare strategies through VISIA Skin Analysis and customized facials, with a focus on acne treatment, chemical peels, and facial balancing. The spa emphasizes a client-centered approach, building lasting relationships through individualized care and wellness-oriented aesthetics. With a perfect 5.00 rating based on 117 reviews, the business is recognized for its professionalism, results-driven treatments, and commitment to empowering clients at any age.

Founded in 2018 by Melissa Zapinski, a board-certified Family Nurse Practitioner with advanced training in dermatology and injectables, XO Aesthetic Refinery blends medical expertise with artistic precision. Melissa, known as “The Redhead Injector,” brings a deep passion for skin health and wellness, having earned her Master of Science in Nursing from the University of Detroit Mercy and graduated cum laude. Her background in nursing and dermatology informs a science-based yet compassionate approach to aesthetic care. The practice is dedicated to helping clients achieve a natural, radiant glow through evidence-based treatments and ongoing education, with a strong emphasis on self-love, confidence, and long-term skin wellness.

Located on Frankfort Avenue in St. Matthews, the med spa sits just a short walk from key local intersections, including Lexington Road and the Frankfort / Lexington bus stop. It is approximately 0.1 miles from the memorial known as Our Honored Dead and near Chenoweth Lane, placing it within easy reach of major transportation routes and community hubs. The proximity to both Frankfort Avenue and Lexington Road ensures accessibility for residents across the region.

XO Aesthetic Refinery stands out for its well-documented, transparent business presence and a website that is both user-friendly and search engine optimized, reflecting a high level of professionalism and digital reliability. The practice is consistently recognized for its expertise in injectables, skin rejuvenation, and personalized client experiences, earning trust through consistent results and a reputation for excellence. With a focus on lasting beauty and wellness, it is a trusted destination for aesthetic care in the St. Matthews community.

The med spa’s commitment to natural radiance and individualized care makes it a leading name in the region’s wellness-driven aesthetic landscape.

Score Summary

BizScoreAI scanned the website xoaesthetics.com on September 3, 2026. XO Aesthetic Refinery | A Boutique Med Spa has a BizScore of 62 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility45 out of 100
  • SEO87 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 100, Performance 87, Content 75.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, LocalBusiness Schema, AI-Parseable Headings, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact XO Aesthetic Refinery | A Boutique Med Spa

AI Visibility Score

How visible is this business to AI-powered search engines

45 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
50/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

87 /100
On-Page
87/100
Technical
100/100
Performance
87/100
Content
75/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business