Colonial Designs

Colonial Designs is a women’s fashion and home decor retailer in St. Matthews, KY. Originally founded in 1951 as a full-service florist by Maurice and Anne Brotzge, the business has evolved over decades into a beloved local destination known for unique gifts, curated home accents, and stylish women’s clothing. Located at 3712 Lexington Road, the store serves customers throughout St. Matthews and the surrounding areas of Louisville. With a strong reputation reflected in its 4.70-star rating, Colonial Designs is recognized for its enduring presence and thoughtful curation of products.

The business traces its roots to a small storefront on 38th and Broadway in Louisville, where the Brotzge family lived above the shop and arranged flowers in the front window. In 1963, the company relocated to its current site on Lexington Road in the heart of St. Matthews, marking the beginning of its expansion beyond floral design. Over time, it developed into a multi-generational enterprise, now led by daughter Terry Dayton and granddaughter Amy Moyer. Though flowers are no longer part of the offerings, the family’s legacy of craftsmanship, quality, and community service continues to shape the store’s identity and customer experience.

Colonial Designs is situated on Lexington Road, a major thoroughfare in St. Matthews, just a short walk from the Lexington / Macon and Lexington / Bauer bus stops. The location lies within easy reach of Frankfort Avenue, a key crossroad, and is about 0.2 miles from the Our Honored Dead memorial. The surrounding area includes Chenoweth Lane and other local roads, placing the store in a well-connected, accessible part of the city.

The business is known for its long-standing reputation, consistent customer service, and strong online presence, with a well-optimized website and thoroughly documented information. These attributes reflect a business deeply rooted in the community and trusted by generations of shoppers. With its enduring legacy and thoughtful product selection, Colonial Designs remains a distinctive and respected fixture in St. Matthews’ retail landscape.