37 / 100

BizScore

How we score
15
AI Visibility
40
AI Ready
—
AI Agent ReadinessNot audited yet
51
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About RLP Insurance

RLP Insurance is an insurance agency in Louisville, Kentucky. Serving both individuals and business owners, the agency provides a wide range of coverage options, including home, auto, life, landlord, and condo insurance, as well as commercial lines such as general liability, workers compensation, and commercial auto. The agency maintains a 5.00 rating from 601 reviews.

As an independent agency, RLP Insurance represents many different elite companies to help clients manage everyday risks. The team, led by owner and agent Luke Pitman, focuses on building personal relationships by taking the time to review every coverage option. This approach ensures clients have a firm understanding of their policies while finding a balance between comprehensive protection and cost. Beyond property and casualty needs, the agency offers specialized services like boat, motorcycle, and RV insurance, along with life insurance estimation tools.

The agency is located on Brownsboro Rd, near the Norton Orthopaedic Center and a short distance from The Pond at Norton Commons.

RLP Insurance is recognized for its dedication to finding the best coverage and value for its clients. The agency is known for its commitment to helping Kentucky residents reduce financial risks and protect their most important investments through personalized, trustworthy service.

RLP Insurance provides reliable protection and peace of mind for the Louisville community.

Score Summary

BizScoreAI scanned the website rlpinsure.com on June 18, 2026. RLP Insurance has a BizScore of 37 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility15 out of 100
  • SEO51 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 55, Technical 39, Performance 57, Content 54.

Strengths: 2 checks passed. AI Content Blocking, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact RLP Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

15 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
20/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
55/100
Technical
39/100
Performance
57/100
Content
54/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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