Run a free full auditEtscorn's Auto Service is an auto repair shop in Louisville, KY, located at 3935 Bardstown Road. The business provides a comprehensive range of automotive maintenance and repair services, including oil changes, tire services, brake work, wheel alignments, shocks and struts, AC services, and fleet services. They also offer roadside assistance, including vehicle pick-up and towing for customers stranded on the road. The service center is equipped to handle various vehicle types, including large trucks with extended wheelbases that may require specialized alignment equipment.
The business is currently in its third generation of family ownership. Bill Etscorn Sr. started the business with Marathon Oil in 1947, opening a one-bay station at 18th and Oak Street in Louisville with partner Joseph H. Ball. In 1951, Bill Sr. bought out his partner and became the top tire, battery, and accessory dealer for Marathon Oil in the 1950s. In 1960, he became a Phillips 66 dealer at Klondike and Hikes Lane, moving the business there in 1961. Bill Jr. joined his father after returning from the Vietnam War in the early 1970s and bought the company in 1979. That same year, the property at 3935 Bardstown Road was purchased to open the current auto service center. Today, Bill Jr.’s sons, David, Bryan, and Brent, run the service department, maintaining the high standards set by their grandfather and father.
The team is committed to staying current with today’s technology and providing close attention to detail. The shop employs ASE-certified suspension experts who can detect problems and recommend necessary steps for shocks and struts. Specific service offerings include full service semi-synthetic and full service synthetic oil changes. The business also provides free wheel alignment with any tire purchase, helping to reduce tire wear and maximize tire life. Customers can contact Josh Charlet to inquire about custom fleet pricing and packages. The service center is open Monday through Friday from 7:30 a.m. to 5:30 p.m., with Saturday and Sunday closed.
Etscorn's Auto Service holds a 4.60 rating based on customer reviews. The business is known for providing respectful, no-pressure service, offering estimates for repairs, and maintaining a clean facility with comfortable waiting areas.
Etscorn's Auto Service combines decades of family history with modern automotive expertise to serve the Louisville community with reliable repairs and maintenance.
The shop sits on Bardstown Road, with the YMCA and Buechel Bypass located about a fifth of a mile away.
BizScoreAI gives the business an Authority score of 75 out of 100, which signals trust to search engines by clearly showing who is behind the company. It also awards a Performance score of 71 out of 100 for fast website loading, which helps keep visitors engaged and supports better search rankings.
BizScoreAI scanned the website etscornservice.com on June 4, 2026. Etscorn's Auto Service has a BizScore of 50 out of 100. The website audit behind the SEO score ran on October 24, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 47, Performance 89, Content 64.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
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