Coats Financial Planning

Financial planner Louisville, KY
55 / 100

BizScore

How we score
38
AI Visibility
32
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
—
Freshness
—
Google Rating
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Contact Information

Location

About Coats Financial Planning

Coats Financial Planning is a financial planner in Louisville, KY, serving individuals, families, and trusts with comprehensive financial planning and investment advice on a Fee-Only, fiduciary basis. The firm has been providing independent, objective financial reviews for over two decades, maintaining long-term client relationships through an ongoing retainer model. With a team of five CFP® professionals trained in-house to rigorous standards, Coats Financial Planning supports clients across Kentucky, Indiana, Florida, and a dozen other states. The firm emphasizes client-first principles, with no exceptions, and is committed to transparency and ethical service. Many clients have worked with the firm for 10 to 20 years, reflecting a strong track record of trust and continuity.

Founded by Stuart Coats, a CFP® professional and NAPFA-Registered Financial Advisor, the firm was built on a foundation of integrity and expertise. Stuart brings over 30 years of finance experience from roles at General Electric Co. and Ford Motor Co., along with an MBA from Indiana University and a BBA from the University of Kentucky. The firm’s team operates under a strict fiduciary standard, with all advisors trained to deliver comprehensive, personalized planning. Clients benefit from a deep, ongoing partnership focused on long-term financial goals, with no conflicts of interest due to the Fee-Only structure.

Located at 139 S English Station Rd Suite 230, the firm sits just a short distance from the Gene Snyder Freeway and Shelbyville Road, with Christian Academy and Pleasant Hill nearby. The office is also within a mile of Anchorage Middletown Fire Station 1 and North English Station Road, placing it in a well-connected area of southern Louisville.

Coats Financial Planning is recognized for its thorough, well-documented online presence and a website that search engines read cleanly, reflecting a professional, transparent operation. The firm’s consistent, client-focused approach has helped it build a reputation as a trusted, long-standing advisor in the region.

As a cornerstone of financial guidance in Louisville, Coats Financial Planning stands out for its enduring client relationships, ethical standards, and deep expertise in personalized financial planning.

Services:

  • Comprehensive Financial Reviews
  • Fee-Only Financial Planning
  • Investment Advice
  • Retainer-Based Client Relationships
  • Trust Management

Score Summary

BizScoreAI scanned the website coatsfinancialplanning.com on June 4, 2026. Coats Financial Planning has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility38 out of 100
  • SEO70 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 61, Technical 60, Performance 72, Content 85.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Coats Financial Planning

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
61/100
Technical
60/100
Performance
72/100
Content
85/100

Ways to improve this score

Improve Technical
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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