1 Percent Lists Purple Door

1 Percent Lists Purple Door is a real estate agent in Louisville, KY. The brokerage provides full-service real estate support for both buyers and sellers, including first-time homebuyers, relocating families, and investors. It charges a 1% commission on the listing side, with no hidden fees. The seller may choose to pay a buyer’s agent based on current market conditions, but it is not required to use the services. The business holds a 5.00 rating based on customer reviews.

Owned and operated locally by Shaun Wallace, the Louisville office leverages modern technology to reduce overhead and pass savings to clients. The team provides complete experience from listing to closing, including market analysis for property pricing, professional photography, and transaction management. Agents use real-time IDX home search, personalized mobile apps, mass texting, social media marketing, and Dotloop for electronic signatures. Marketing exposure includes single property landing pages, Facebook Ads, and placement on the Multiple Listing System and other real estate websites.

1 Percent Lists was founded by Grant and Kelly Clayton, who obtained their real estate licenses in 2011 after a disappointing experience with a traditional high-commission agent. Initially experimenting with a 4.5% total commission model, they attracted builders and homeowners seeking fair pricing. In late 2015, they officially rebranded as 1 Percent Lists, adopting a volume-centric approach with a flat 1% listing fee while maintaining full service. In 2020, the Claytons launched a franchise model to allow other agents to replicate their success. Each office is independently owned and operated, and franchises may have minimum commission requirements or transaction fees.

The business has a positive rating from the customers who have reviewed it. Shaun Wallace brings deep local market knowledge and years of experience helping buyers and sellers navigate Louisville's real estate landscape. The team focuses on efficiency at the corporate level to provide professional real estate expertise at a fraction of the cost.

1 Percent Lists Purple Door combines full-service representation with a 1% commission structure for Louisville home sellers and buyers seeking professional real estate support.

BizScoreAI gave the business a perfect 100 out of 100 for Content Quality, which means the website clearly answers customer questions and provides descriptions that AI assistants can quote directly. The Technical score of 97 out of 100 shows the site is secure and easy for search engines to read without errors. Additionally, the business ranks number 2 of 19 Real estate agent businesses that BizScoreAI has scored in Louisville.

Services:

• Full-service real estate support for sellers and buyers
• Home selling consultations
• Local market expertise
• Low commission listing services
• Professional realtor assistance