61 / 100

BizScore

How we score
44
AI Visibility
45
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
100
Freshness
70
Google Rating
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Contact Information

Location

About JustChoice Lending

JustChoice Lending is a mortgage broker in Berea, KY, located at 319 Oak St. It holds a rating of 3.50 based on customer reviews.

The company operates as a non-commission-based lender for the greater Central Appalachia region and functions as a division of Fahe. It serves borrowers in Kentucky, Tennessee, and Michigan, offering loan products for purchase and refinance needs. Available programs include USDA guaranteed loans, FHA loans, conventional loans, and VA loans.

JustChoice Lending provides specialty financing options, such as the Home Sweet Home Loan, a 0% fixed rate deferred mortgage designed for primary residences. The business also offers down payment assistance through its affiliation with Fahe. Resources are available for first-time home buyers, including calculators and educational content.

The team includes Marc Likoy, Business Development Loan Officer; Sade Wells, Relationship Manager; Jordan Smith, Mortgage Loan Closing Coordinator; James Davis, Director of Mortgage Operations; Janel Lawson, SVP of Single Family Lending; Laura Meadows, Executive Vice President of Lending; and Jamie Puckett, Special Projects Manager.

The business is situated on Oak St in Berea, Kentucky, near Paint Lick Road and Mount Vernon Road. It is located about 0.3 miles from the Berea Farmers Market and 0.5 miles from Berea Memorial Park.

BizScoreAI assigns a Schema & Structure score of 100 out of 100. This excellent rating means the website uses structured data and clear headings so AI assistants and search engines can understand exactly what the business offers. The company also achieves a Performance score of 88 out of 100. This strong result keeps visitors on the page and helps with search engine ranking.

Score Summary

BizScoreAI scanned the website justchoicelending.com on September 1, 2026. JustChoice Lending has a BizScore of 61 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility44 out of 100
  • SEO75 out of 100
  • Google rating3.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 95, Technical 60, Performance 73, Content 73.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact JustChoice Lending

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
95/100
Technical
60/100
Performance
73/100
Content
73/100

Ways to improve this score

Improve Technical
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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