JustChoice Lending

JustChoice Lending is a mortgage broker in Berea, KY, serving clients across Kentucky and surrounding areas including Tennessee, Michigan, and Virginia. The company offers a range of loan programs such as USDA Guaranteed Loans, FHA Loans, Conventional Loans, VA Loans, and specialty options like the Home Sweet Home Loan with 0% interest and 100% financing for qualified borrowers. It supports both home purchases and refinancing, with a focus on first-time homebuyers and those seeking down payment assistance. The business operates as a division of Fahe and emphasizes community reinvestment and accessible homeownership.

JustChoice Lending is a non-commission-based lender dedicated to the Central Appalachia region, with a mission to connect clients with the right loan while prioritizing their best interests. The team is composed of loan officers, relationship managers, and operations coordinators who work to help clients qualify and navigate the mortgage process. As part of Fahe, the company provides access to down payment assistance and offers services tailored to individuals seeking affordable, flexible financing options. The lender emphasizes personalized support and long-term community impact.

The business is located on Oak St in Berea, KY, situated about a third of a mile from Paint Lick Road, Mount Vernon Road, and US25, all of which are major roads in the area. It is also approximately 0.3 miles from the Berea Farmers Market and 0.5 miles from Berea Memorial Park. The Russel Acton Folk Center lies about 0.6 miles away, serving as a nearby community landmark.

JustChoice Lending is known for its commitment to accessible homeownership and community development, particularly in underserved areas of Central Appalachia. The company’s focus on inclusive lending and client-centered service has established it as a trusted name for mortgage solutions in Berea and surrounding regions.