38 / 100

BizScore

How we score
20
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
55
SEO Performance
—
Freshness
90
Google Rating
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Contact Information

Location

About Lazear Funeral Home

Lazear Funeral Home is a funeral home in Ashland, Kentucky. A full-service death care provider, the establishment offers transportation, embalming, cremation, and the arrangement of both traditional and contemporary funeral services. They also provide pre-need counseling and arrangements to the families they serve. The business maintains a 4.50 rating based on 8 reviews.

Serving the Ashland area since 1928, this family-owned business operates without shareholders or a board, focusing entirely on providing care to client families. The leadership includes owner and president Cathy J. Lazear, who has been with the funeral home since 1974 and has been a licensed funeral director since 1978. Co-owner and manager Robert B. Hickman has been with the firm since 1987 and serves as a licensed funeral director and embalmer. M. Wesley Blevins also serves the team, having been part of the business since 2014.

Located on Central Ave, the funeral home is situated near the Boyd County Public Library and Crabbe Elementary School. It is also a short distance from The Highlands Museum & Discovery Center and the Central Park Picnic Area.

The business maintains well-documented information online, ensuring their details are easily accessible to those in need of services. Their digital presence is structured so that search engines can read their information cleanly.

Lazear Funeral Home continues its long-standing tradition of providing dedicated death care services to the Ashland community.

Score Summary

BizScoreAI scanned the website lazearfuneralhome.com on September 1, 2026. Lazear Funeral Home has a BizScore of 38 out of 100.

  • AI Visibility20 out of 100
  • SEO55 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 34, Technical 66, Performance 75, Content 43.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Lazear Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

20 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

55 /100
On-Page
34/100
Technical
66/100
Performance
75/100
Content
43/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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