Run a free full auditLumineo Signs, formerly Luminous Neon, is a marketing agency and commercial signage company in Dodge City, Kansas. The company plans, designs, fabricates, installs, and services commercial signage, working with clients across Kansas, Missouri, Oklahoma, and beyond. Its sign types include freestanding, pylon, monument, wall, electronic, and neon signs. The Dodge City location holds a rating of 2.70.
The company traces its history to 1928, when Bob McBride founded Wholesale Sign Company in Kansas City, Missouri, drawn by the emerging neon technology newly introduced to the United States. By 1939 he had relocated the business to Hutchinson to serve growing demand for neon signs in central Kansas, and it operated as Luminous Neon, Inc. Mert Sellers joined as a salesman in 1960, became president in 1970, and bought the company from McBride soon after; his brother Ron joined the same year. Tom Sellers joined in 1990 and became CEO in 2016. Mert and Ron retired in 2023 after 63 and 53 years with the company, and the Sellers family sold the business to Mike King in October 2023. The company reports more than 100,000 completed signs, seven local offices, and more than 60 employees. Its stated values center on relationships, trust, and service, on quality without shortcuts, and on combining traditional and outside-the-box approaches to signage.
The Dodge City office is the company's Western Kansas location, at 2300 E Wyatt Earp Blvd. East Wyatt Earp Boulevard runs about 0.2 miles away, East Trail Street about 0.4 miles, and the highway portion of East Trail Street about 0.7 miles from the location. The Ford County Sheriff's Office is roughly a mile away and the Ford County Fire and Emergency Medical Services Station 1 Headquarters about 1.1 miles away.
Nathan Haskell serves as senior account manager for Dodge City and Western Kansas, and David Patterson is sales director for central and western Kansas. The company has operated in the region for nearly a century, and its sign work across Kansas, Missouri, and nationwide reflects that long record of service.
BizScoreAI scanned the website lumineosigns.com on July 2, 2026. Lumineo Signs, formerly Luminous Neon has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 86, Technical 100, Performance 100, Content 49.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Dodge City, KS · Marketing Agency in Kansas · Businesses in Kansas
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