Run a free full auditMidwest Tire and Automotive is a Tire Shop in Warsaw, IN, located at 995 N Lake St. It holds a rating of 4.60 based on customer reviews.
The source material provided is from Midwest Floor Coverings, Inc., a wholesale building products distributor headquartered in Salt Lake City, Utah, not the tire shop. Midwest Floor Coverings was established on March 7th, 1938, as Midwest Furniture Sales, Inc. by Morris Parrish, Lance Graham, and Ben Novikoff. It began in a modest space at 180 West 200 South in Salt Lake City, later known as The Salt Palace, initially distributing carpet. On April 17th, 1952, it transformed into Midwest Floor Coverings, Inc., pivoting to distribute brands like Gulistan Carpet, Mohawk, and General Felt Products. Morris Parrish assumed sole ownership in 1957. In 1965, the company invested in land at Wagner Park, establishing a 35,000 square foot warehouse and office complex at the intersection of Interstate 15 and 80. John Parrish became President in 1980. The company expanded to a team of over 160 professionals and 300,000 square feet of combined office and warehouse space across four branch locations in Utah, Colorado, Idaho, and Montana. It serves a diverse clientele with five specialized sales divisions, representing brands such as Mannington, Momentum Designs, Wilsonart, and others. Product offerings include flooring, cabinets, countertops, and sundries. Specific stocked items in Denver include Mannington ADURA WPC, Mannington Restoration Laminate, Momentum SPC, and Legacy Cornerstone SPC. The company also offers Midwest Cabinets and the Multi-Family LVT Collection.
The business maintains a 4.60 rating from its customers.
Midwest Tire and Automotive provides tire services to Warsaw, IN, backed by a 4.60 customer rating.
Located on N Lake St in Warsaw, IN, the business sits just steps from North Lake Street and within a short walk of West Lake Street. It is also near natural landmarks such as Walnut Creek, which is about half a mile away.
The business holds a perfect 100 out of 100 for Schema & Structure score, a metric measured by SEOScanPRO. This strength ensures the website carries structured data and clear headings, which helps AI assistants and search engines understand exactly what the business is and what it offers.
BizScoreAI scanned the website midwest1938.com on August 26, 2026. Midwest Tire and Automotive has a BizScore of 32 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 63, Technical 60, Performance 62, Content 23.
Strengths: 2 checks passed. AI Content Blocking, AI-Parseable Headings.
Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business